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The number of Spotify users in India continues to grow. His streams on Spotify in India surpassed 10 billion in January 2023 alone.
When Spotify launched in India in 2019, it faced stiff competition from established top Indian music streaming apps. Nonetheless, Spotify India users prove that there is great market demand for the domestic music streaming platform.
It’s worth noting that Spotify doesn’t provide streaming figures, but India has 55 million monthly active users, with 10 billion streams occurring in January this year.
According to Gustav Gyllenhammar, VP of Markets and Subscriber Growth at Spotify, Spotify India’s user numbers have tripled in the last two years. Speaking to Billboard, Gyllenhammar said India was the market that contributed the most to the company’s growth last year.
The growth of music on Spotify in India is evidenced by Bollywood singer Arijit Singh’s entry into the top 10 of Spotify’s Global Top Artists chart.
Since launch, Spotify has overtaken Indian streaming app Gaana. However, local apps He JioSaavn and Wynk are more popular than Spotify in India.
How did Spotify grow? A smart move by Spotify was the launch of mini-subscriptions for its music app. 7 rupees subscribers get ad-free listening and her 30 downloads per device. The focus was on local music, with support for local languages such as Hindi and Bengali for more specialized recommendations and playlist curation.
Gyllenhammar compares India’s growth to that of Latin America, suggesting the region will follow a similar trajectory over the next four years and continue to be Spotify’s dominant global region.
RouteNote helps independent Indian artists get their music on Spotify, and artists and indie labels from around the world release their music to the region for discovery by Indian Spotify users. Free distribution is completely free, regardless of the genre of music or number of tracks you release. Learn more about.
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