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podcaster advertising
We know that advertising is an important topic for creators, so we dedicated the entire stage to this theme. Spotify and industry experts discussed the growth potential of podcast advertising and how to successfully market your show to your target audience. Christian CarlettSpotify’s head of international advertising sales took the stage to welcome the audience and showcase some of Spotify’s tools, including the recently launched broadcast-to-podcast feature and the Podsights report. she shared:
“It is now clear that podcasts are no more. Podcasts are now an important part of our lives and an essential way of connecting with the world, our communities and ourselves. It’s becoming one of the best environments for advertising for brands, with the broad targeting and measurement you’d expect from digital media.
Podcasts now reach more than 1 in 4 Germans every month. And on Spotify, German users listen to her podcast for more than 50 minutes a day. As podcast consumption continues to grow, we continue to invest in tools and resources for German creators, publishers and advertisers. ”
Yves Blanchewiller, Spotify’s Head of Sales for Central Europe, also graced the stage for a panel discussing the current podcast advertising market from a marketing perspective. When asked if the podcast industry has grown beyond niche curiosity and fully matured in just a few short years, he replied:
Our podcast business continues to exceed even our own high expectations. Since we started podcasting 5 years ago, we’ve gone from virtually zero market share and a handful of podcasts to a global market leader with over 5 million podcasts on his platform in over 180 markets. . Since launching the Spotify Audience Network in the US in 2021, publishers have increased by 700% and advertiser participation has increased by 500%. Spotify continues to be at the forefront of audio culture, empowering listeners to celebrate their individuality and discover new audio content, including advertising, on a global scale. ”
music to their ears
Group learning and networking in Berlin last week wasn’t just for the podcast community. The All Music Friday Summit was also held at the Wilhelm Hallen Conference Center. It was the first business event of its kind to bring together artists from different genres and attendees from across the industry. From keynotes and panel discussions to fireside chats and master classes, the day’s talks were filled with experts listening and learning about all aspects of business. And, of course, there was plenty to enjoy live music.
we asked Connie ChanSpotify’s head of music in Germany, she hoped people would get out of the summit.
“Our mission was to create the best event for emerging and established artists and to offer the best experience for artists and listeners. The program brought together producers, songwriters, and song We provided sessions for writers, discussions on management philosophy, social media and content creation tips, we talked about trends, global music discoveries, and the future of music, and of course, fun is key to the program. It was part!”
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