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Recently, when I opened the Spotify app on my iPhone, which I had left for a long time, OMG.
When I saw the news of an interface overhaul for the service, also known as Spotify’s Tik-Tokification, I expected to see something different. But how the app looks different and also this new version best music streaming service.
To be fair, following a string of significant and costly acquisitions over the past few years, Spotify has established itself as much more than just a music streaming service. audio The revamped Spotify app promotes podcasts and audiobooks equally.I have many For someone like me, who takes a more traditional approach to music consumption and has a more old-school relationship with social media, the new Spotify is completely off-putting.
The kind of change I would have liked to see in the updated Spotify is an upgrade to lossless and high-res music from the lossy compressed libraries currently available for streaming. And some Spatial Audio offerings would have been nice. But none of those things happen.
“The industry has changed and we have had to adapt.”
Spotify co-president Gustav Söderström said in a recent interview that the service is Still working on the HiFi layerThe news comes two years after the company First announced to add lossless CD quality musicthe proposed upgrade at the time was expected to roll out “later this year.”
Instead, we got SpoTik-Tok, which shouldn’t come as a surprise.and The Barge In the Decoder podcast interview with Söderström, quoted in the article linked above, the company’s co-president said of the upcoming HiFi tier: Meaningful to us and our listeners. The industry has changed and we have had to adapt. ”
The new Spotify’s vertical scrolling navigation and free-flowing video reels certainly show adaptation. Over-adaptation in my opinion. And that means Spotify is serious about catering to a very specific audience. I’m pretty sure I’m not going to pay for it.
Yes it is true. His HiFi-level plan for Spotify included a price hike over his basic $9.99 monthly premium subscription.It might have made sense when the company first announced his HiFi plans, but since then apple music and Amazon Music Unlimited We’ve made both Lossless, High-Res Lossless and Spatial Audio part of our standard subscription for $10.99 / £10.99 / AU$11.99 per month.
Meaningful to us and our listeners
Let’s be realistic. There is no longer a world where his HiFi hierarchy of Spotify makes sense. The company is proactively catering to its content-hungry audience and wants to offer content in a way that is in sync with current social media formats. Following the loss and subsequent plummeting share price, it’s likely that it woke up to the reality of what needed to be done, hence the new app.
This revamped Spotify perfectly encapsulates the company’s ambition to be anywhere, all at once when it comes to audio streaming. I’m sure there are many Spotify users who enjoy using Spotify and appreciate the random-looking stream of content that flows as they scroll vertically through the app’s interface.
But I imagine many listeners, like myself, who value lossless, high-res, spatial audio, will be reluctant to make this change. Even if the company added these features to the Spotify Premium tier at no extra cost (which is what Apple Music and Amazon should be doing at this point), the new app is overstuffed and too exciting. . A starter for music fans who just want access to a high-quality digital music collection.
Spotify can always offer a second app. Perhaps something called Spotify Old, with a less hyperactive interface. As someone who got fed up when Instagram first introduced Reels and continues to loathe its addition to the platform, I know I prefer it to his new SpoTik-Tok.
But really, sticking with Tidal and Apple Music is enough. These two services have helped me build my digital music collection and create huge playlists over the years. Neither service expects to shake things up in the dramatic way Spotify did.
As for Spotify, if you’ve spent some time building a collection on that platform and longed for Spotify HiFi, it’s probably time to cut the cord. As the co-president said, the company only adds that feature when it makes sense for them and their listeners, and that’s not the case at this time.
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