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Prior to the series premiere, for the record caught up with Carl Cherry, Spotify’s Head of Urban Music and Creative Director, as well as the show’s Executive Producer.as a driving force to create RapCaviar PresentsCarl gave us the scoop on RapCaviar’s evolution from playlist to TV show, the unique ways they were able to tell their stories, and what fans can expect when it premieres.
What is the inspiration behind RapCaviar Presents?
This started almost 5 years ago. RapCaviar playlists were launched in 2015 and showed the potential to be more than just playlists. So when we made plans to expand RapCaviar’s influence, social channel and podcast, I also started thinking about a documentary series. That he started in 2018 and started pitching in the summer of 2019.
Hulu bought the pilot in 2019, but then the pandemic hit and delayed production by almost a year. Ultimately he submitted a pilot in 2021, the series was picked up later that year, and production on the actual series began in February 2022.
What makes Spotify and RapCaviar uniquely positioned to tell these stories?
We are in the middle of the streaming age and I think Spotify has arguably emerged as the most important editorial outlet across media.the work we do Across the playlist ecosystem It’s something that has resonated with audiences for the past eight years.
In hip hop there is a timeline of the mediums through which all these cultural authorities express themselves.Once upon a time it was radio stations, then magazines, then blogs. But now it’s a playlist. So I felt like I was in the right place to be the next iteration of Hip-Hop Authority.
Will this series shed light on the future of hip-hop?
Yes, it is. It was very important to me that the show centered around the current generation of rap stars. is needed. So in almost every story, I like to start in the present, go back in time, and move on. But to see where we end up, you’ll have to adjust.
Was there anything that surprised you during the shoot?
Polo G’s story, which I believe is part of Episode 4 (titled “Through the Storm”), was quite unexpected as it speaks to something that is not often reported. But the director Mandon Lovetthas done an incredible job of opening up Polo.
Carl Chery, Head of Urban Music at Spotify (Credit: JC Olivera/Picture Group)
Polo G is a really low-key guy, and I don’t think many people realize he overdosed a few years ago. It’s obvious for the viewer to see his vulnerability and experience that side of his personality.
And even someone like Tyler, The Creator that people have known for a long time. Recently, however, he’s resurfaced as a more thoughtful and sophisticated person.
and RapCaviar Presents, he talks about how he got on TV and was just goofing around. Then one day someone saw him at the airport and said, ridiculousness! ’ For Tyler, it was an eye-opening moment. And he’s one of those things that changed Tyler’s approach.
And even the most rap-obsessed music lovers have great journalists and artists who have given us a great context that is both educational and informative. Jamila Lemieux It gave amazing historical context to the women’s arc in hip-hop.
If you look at 90’s hip hop, lil kim, foxy brownand TrinaJamila pointed out that those women aspired to be mafia wives, but this new generation is something else entirely, and they’re calling the shots.
I knew women needed signatures from men to be successful, but I never thought of it that way. I thought it was a great way to show how far women have come in rap. They are really in control now.
What would you like fans to take away from this series?
It’s not just one thing. I hope they are enchanted.when they speak RapCaviar Presents, I hope you describe it as intellectually stimulating and entertaining. Because that’s what we tried to achieve.
Watching this series brings old-school journalism back to life. These are not puff pieces. All the characters have very dynamic arcs in the story. This is what storytelling like this lacks. And it was very important to us to try to tell an uplifting story about hip-hop music and culture. not.
But for us it was very important to focus on the story first. I hope people like it.
be sure to check RapCaviar Presents It will premiere on Hulu on March 30th. In the meantime, stream the latest episodes. RapCaviar Podcast under.
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