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Organized in partnership with the South African Tourism Board, the tour is designed around some of Spotify’s most popular Amapiano playlists, featuring content creators from Nigeria, Kenya, Ghana and South Africa who will share their knowledge of South Africa and Amapiano culture. aimed to introduce the The tour was also intended to impress guests on the power of collaboration and how streaming is helping local music export to the world.
tour that started with Piano 101 It details the background of the genre and offers guests the chance to experience its origins in towns like Mamelodi before exploring Soweto’s other popular Amapiano spots.
During the session, one of the genre’s leading artists, Focalistic, stopped by Jack Budha in Mamelodi, one of the birthplaces of amapiano, to share the origin story of the genre.
“We came here and listened to the Amapiano set for three hours,” says Focalistic. We wanted to get away from the noise and do our own thing as Africans. speak in our language. Amapiano makes an impression. It’s an emotion. Amapiano is spiritual. “
of amapiano groove The segment showcased the club’s influence on the genre. Here, visitors could hear cultural stories like Mogodu Mondays. This is a tradition that celebrates the least popular day of the week in Mogodu (tripe) and music. Attendees also had the opportunity to meet local artists in the studio and see where the music is performed.
According to Spotify data, amapiano was played nearly 2 billion times last year, a 143% year-over-year increase. The genre has a large following, with over 240,000 playlists featuring Amapiano in the title and over 10 million playlists featuring at least one of his tracks. Interestingly, over 40% of his amapiano stream is from listeners outside South Africa, making him the country’s hottest cultural export.
“Amapiano’s unique sound and infectious beats have captivated audiences around the world and are sure to keep fans dancing for years to come,” said Jocelyne Muhutu, Managing Director of Sub-Saharan Africa at Spotify. – said Remy. “As more artists emerge and push the boundaries of the genre, there is no doubt that Amapiano will become a mainstay of the global music scene.”
Nigerian artist WurlD, who joined us on the first day of the tour, explains why Amapiano is so popular around the world. I was a fan watching from afar. Music is energy and what people experience at amapiano is the heart and soul of the people of South Africa. “
According to Spotify, listeners like to listen to the genre on weekday afternoons, peaking on Friday nights. amapiano grooveis Spotify’s largest amapiano playlist, most popular among 18-24 year olds, with most listeners coming from South Africa, the UK, the US, Mozambique, Botswana and Zimbabwe.
Most Streamed Amapiano Tracks on Spotify
- Avo Mubero (feat. Mellow & Sleazy & MJ)
- Love and loyalty (Believe)
- Ameno Amapiano Remix (You Wanna Bamba)
- big flexor
- goyu
- Year (feat. Davido, Focalistic & Abidoza)
- let me sleep
- me and you
- champion sound
- Tanzania
Most Streamed Amapiano Artists on Spotify
- DJ Maforisa
- Kabuza de Small
- focus list
- young stunner
- Mellow & Sleazy
- DBN Go Go
- Costa Tich
- Major League DJZ
- Camo Mufera
- Dariwonga
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