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Personalization features are now available in the UK and Ireland
Spotify is expanding the availability of its new AI-based “DJ” feature.
First introduced in February, DJ is now rolling out in beta to Spotify Premium users in the UK and Ireland.
The company describes it as a “personalized AI guide that understands you and your musical tastes and makes choices for you.” …at its core, DJing is all about connection and discovery. “
The tool combines Spotify’s personalization technology, OpenAI’s generative AI, and dynamic AI voices.
In a blog post, Spotify said, “We’ve seen fans from all over the world asking for DJs, but the most requested were from users on social media in the UK and Ireland,” citing social media activity. , said in a blog post.
When users in the UK and Ireland watch the channel, they “will be greeted by a stunningly realistic AI voice modeled after Spotify’s Head of Cultural Partnerships, Xavier ‘X’ Jernigan.” Additionally, they are provided with songs and context tailored to them. “
Spotify also says that when DJ listeners hear commentary alongside personal music recommendations, they are “more motivated to try something new (or listen to songs they might have skipped).” also said. Gen Z and millennials make up 87% of DJ users so far, he added.
[Read more Radio World articles and letters to the editor about artificial intelligence.]
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