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To build Spotify Premium relevance in India, the audio streaming service has launched a new campaign in four languages - Hindi, Tamil, Telugu and Malayalam – to bring unexpected and special touches to listeners’ lives. It highlights how music can soundtrack a special moment. uninterrupted music.
resonate with the feelings of “Pal Banega, Abu Music Nonstop Chalega”the new ad builds on the nostalgia created by sharing musical experiences among a group of millennials, how the song, played unexpectedly and seamlessly, instantly sets the mood and creates a moment. is shown.
Neha Ahuja, Head of Marketing, Spotify India, said: ”
“The new campaign highlights the importance of connection in India and the role that music plays in bringing people together to create these moments. , I hope listeners can relate to them,” said Ahuja.
Watch the video here:
After Spotify acquired Heardle in July, users could not only publish songs, but play them on the app. This kind of music discovery, or rediscovery, was Spotify’s intention to buy the game from its creator, according to the blog post announcing the acquisition. However, a statement at the end of the game says Spotify plans to “focus on other features for music discovery.”
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