[ad_1]
Spotify is focusing on short-form video content, introducing a new feature called “Clips” for artists and a new homepage with a vertical feed similar to how TikTok displays videos.
The feature was announced Wednesday at the company’s Stream On event. Spotify says on its Clips microsite, “Unlike other short-video platforms, Clips appears in the same app, allowing listeners to instantly stream new releases and their entire catalog.”
Spotify on Wednesday (March 8), countdown page Artists can promote upcoming album releases through exclusive video clips, pre-save buttons, and track listing previews. This feature also comes with an album release countdown timer.
With the countdown page, fans who have pre-saved album releases will be notified as soon as the album is released.
The music-streaming giant says the new feature will allow artists and their teams to promote new albums in the same app that users stream on instead of working across multiple platforms and services. Where the teased and music is actually streamed.
The countdown page for Ed Sheeran’s next release is now live. Spotify plans to roll out this feature to more artists around the world in the coming months.
Spotify Clips allows artists to add videos of up to 30 seconds to their album page or artist profile.
“Unlike other short-form video platforms, Clips on Spotify are attached to an artist’s profile and can be attached to tracks and albums. music can be at the center of the experience.”
Spotify
According to the company, Clips are “short vertical videos under 30 seconds” that allow artists to “invite fans into your creative process.”
“Unlike other short-form video platforms, Clips on Spotify is attached to artist profiles and can be attached to tracks and albums. ,” says the music-streaming company.
Spotify’s announcement highlights how bullish the platform is in the video sharing market.
Citing data from Statista, Spotify said, “People around the world stream one million hours of content online every minute, and by 2022, each individual will watch an average of 19 hours of online video per week. I am.”
The platform says it’s becoming increasingly difficult for artists to break through the ocean of content. “Music is not a priority.”
Spotify claims Clips is the solution to this problem.
The platform will roll out the feature to “thousands of artists” this week, and to many more through Spring 2023.
Unlike Instagram Stories, clips don’t disappear after 24 hours. Artists can use them to share stories behind songs, announce upcoming releases, feature collaborators, and show off new merch.
“This is the home of evergreen, always-on video that deserves deeper storytelling and longer shelf life, not just viral loops.”
Spotify
Spotify said:
Meanwhile, Spotify’s top announcement at Wednesday’s Stream On event was a redesigned home feed, which the company called “the biggest evolution yet.”
The platform’s new mobile interface features a home feed that allows users to scroll up and down to explore what they call “canvas clips” that spotlight an artist’s visual canvas.
Users can preview tracks and save songs playing in short Canvas clips directly to playlists.
Gustav Cederstrom, co-president and chief product and technology officer, said:
“So the most important thing we at Spotify can do for creators is bring their art closer to the people who love it…or discover it and love it instantly.”
Spotify’s effort comes as the tech company embraces TikTok’s formula to attract and retain users, and Spotify has taken a leap in the streaming space amid reports that TikTok is about to launch its own streaming platform. strives to maintain its dominance.
global music business
[ad_2]
Source link
