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According to Spotify founder Daniel Ek, a company’s value is “the sum of its problems solved.”
The problem of bot farms playing the same track over and over to manipulate streaming data may not be entirely new. But as generative AI tools become more and more mainstream, they’re bringing a new dimension to the music industry.
This will force streaming service providers to carefully anticipate and plan ahead so that they can desperately beat problems as they arise and not be left in a reactive whack-a-mole game. Otherwise, aside from dealing with obvious copyright disputes, they could end up paying a lot of money for millions of bot-boosted “fake streams.”
according to Financial Times report, Universal Music Group (UMG), which controls about a third of the world’s music market, is sending takedown requests “left and right”. Stockholm-based Spotify owes at least some.
Last week, the music-streaming giant temporarily removed hundreds of thousands of songs generated by AI platform Boomy. The California-based startup’s tools allow users to choose from a selection of styles such as Lo-Fi and EDM to create tracks, customize them, record or add vocals, and then stream. can be uploaded to the service.
However, this is not the case for creating Drake raps on your track. Vocals must belong to the user. So the track wasn’t greyed out because of copyright concerns, but because it found extensive “suspicious listening activity”.
On the other hand, this does not mean that Spotify has completely blocked Boomy users and prevented them from uploading new tracks. In fact, the AI platform announced this weekend that “Boomy Artists” have resumed curated delivery to the streaming giant.
We are happy to announce that curated distribution of new releases by Boomy artists to Spotify has been re-enabled.
Supporting artists and creators using the Boomy platform is our number one priority.
— Boomy – Create AI Music (@boomy) May 6, 2023
The two are reportedly still negotiating a revival of the rest of Boomy’s catalog.
Fake stream farms become an industry-wide problem
Spotify’s crackdown is part of an ongoing battle against bot-streaming farms. Essentially, this is when a series of digital devices log into different platforms and play music 24 hours a day, often playing the same tracks over and over again.
Clearly, this impacts listening numbers and brings direct revenue to the track owners. On the other hand, it also affects data-driven features such as charts and playlists.
According to the streaming giant“Artificial streaming is a long-standing industry-wide problem that Spotify is working to eradicate across our services.”
Earlier this year, the French National Center for Music (CNM) Research presentation About the music streaming scam that Spotify participated in. However, CNM said other major streaming platforms, Apple, Amazon and YouTube, were “unable or unwilling” to participate in the survey.
A first-of-its-kind study has established that in France in 2021, at least 1-3 billion streams will be in error, representing between 1% and 3% of all views. Of course, a lot has happened since then.
CNM says it will begin a new study on this issue in 2024. This could make the impact of the recent revolution in access to generative AI more visible and Spotify’s ability to mitigate it.
Grimes confronts the pro-AI camp alone
Over the past few months, the music streaming market has seen a significant increase in AI-generated tracks. According to Boomy, users have already “created” more than 14 million songs.
Services offered by Boomy, Aiva and Soundful leverage machine learning to allow users to generate unlimited tracks and monetize their creations on streaming platforms. This is to the chagrin of artists, producers, distributors and others in the industry.
Grimes has launched an AI platform for people to use her voice to create new music. state That “Copyright sucks. Art is a conversation with everyone who came before us. Intertwining it with the ego is a modern concept. The music industry is defined by lawyers, It stifles creativity.”
Needless to say, she is quite exceptional in her stance on progenerative AI in the global artist community.
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