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As Muslims around the world continue to cherish and celebrate the blessed month of Ramadan in a spirit of spirituality, solidarity and gratitude, Spotify is taking a journey of emotion and holiness for listeners through a dedicated Ramadan hub. Celebrate the essence of this grand occasion by amplifying the The audio streaming service offers users a unique opportunity to embody the essence of this holy month through personalized and creatively curated playlists for every moment of Ramadan.
The series of exciting announcements follows April’s EQUAL Ambassador to Pakistan, and this time the face lighting up the digital billboards in New York’s Times Square is none other than Sufi music giant Sanam Malvi. To mark the occasion of Ramadan, Sanam Marvi has released his new soulful karam ‘Aye Khuda’. This will also be featured on his EQUAL Pakistan playlist on Spotify.
Respected throughout Pakistan, Sanam Marvi is a legend with a career of almost 14 years. He sings in Urdu, Sindhi, Punjabi and Saraiki and delivers uniquely beautiful interpretations of Sufi poetry underpinned by an incredible vocal range. Studied under classical music legends Abida his Parveen and Ustad his Fateh his Ali his Khan father, Sanam spent his childhood singing in festivals and shrines across Pakistan. Her music reached Bollywood and was recognized by UNESCO and won Pakistan’s highest civilian award.
From recitations of the Holy Quran to soulful kalams, Spotify playlists make every moment relevant. Data provided by the audio streaming service shows that listeners peak at 6am during Ramadan and are drawn to the recitation of the Quran. Ismail An Nouri’s recitation of his Surah Al-Kahf, Rehman, Waqiah, Mulk and Yaseen topped the list of the most streamed tracks of the month, followed by Mishary Rashid Alafasy’s same recitation of his Surah I was.
“At Spotify, we embrace the spirit of Ramadan with our listeners. Our Ramadan hub has a collection of soulful devotionals that will captivate listeners and salam! One of our most streamed playlists. Hamd A Kalam collection entitled -o-Naat was also noticeably popular with listeners, with legendary Junaid Jamshed’s Mera Dil Badal De, Illahi Teri Chaukhat Per and Ae Nabi Pyare Nabi in the top five. It includes Hafiz Ahmed Raza Qadri’s Dar e Nabi Par, and Zulfiqar Ali’s Ham Madinay Se Allah,” she added.
Besides religious sentiments, Ramadan also involves gratitude and joy. This is reflected in his three most popular moods for the month (“Chill”, “Happy” and “Free”). Additionally, Spotify revealed an even more interesting insight into listenership during this time, with listenership among male users dropping from 52% to 51.3% during Ramadan, while the share of female streamers dropped from 44.1% to 44.8%. revealed to increase.
Millennials, specifically those between the ages of 18 and 24, are the most engaged streamers on Spotify, with 46.6% of listeners falling into this category during Ramadan. The 25-29 age group is next with 19%, followed by 15-17 with 11.5% of her and 30-34 with 10.3% of her overall audience. Another interesting data point revealed by Spotify shows that streaming numbers start increasing at 9pm in Pakistan. Streaming peaks at 10pm and continues until 2am. This shows how listenership is enhanced by reflecting the user’s unique Ramadan routine.
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