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This week marks the beginning of Ramadan, the month of spiritual rejuvenation, humility and togetherness. As families and communities around the world come together to observe, learn, pray and celebrate, they can also turn to Spotify for meaningful music, podcasts and talk content.
Ramadan observers used to enjoy curated Spotify playlists and podcasts that didn’t change for a month. This year we have built a dynamic new experience for Ramadan.
“We are designing experiences on our platform where listeners can take a more active role in discoverability and foster more meaningful connections with the artists and podcasters they love on Spotify.” Gautam Talwar, Managing Director of Spotify Asia Pacific. “In this important cultural moment, we are proud to offer listeners this heated Ramadan experience, soundtracking the moods and moments of the holy month.”
When qualified listeners open the Spotify app, they’ll find new highlights, podcast quotes, clips, music and podcast releases every day, plus new hot topics every week. Listeners can also discover personalized content in the “Your Ramadan 2023” playlist and see what music and talk content is trending in their country. Also, the podcaster is constantly developing and publishing new Ramadan-related episodes.
“Ramadan is now the time for podcast creators to think of special programming for their audience. There are more and more podcaster release series that are the ultimate companions for all of our audiences.” Lea Chedid, Senior Podcast Manager at Spotify. “Everything from shows about cooking, Ramadan traditions and the history of Islam, to audio scripted series that provide entertainment, to podcasts reviewing your favorite Ramadan TV series, creators will engage listeners through audio during Ramadan. I actually see people pondering how they can improve their lives. This is the time.”
Nick Dahlis a senior product manager and one of the Spotifiers helping create the Ramadan experience. We chatted with Nick about what listeners can expect from a unique and personalized app destination.
What makes this Ramadan experience different from what Spotify has done in the past?
Historically, our editorial team has curated playlists, podcasts and talk content for users during Ramadan, but this year we’re taking it to another level. We spotlight content that changes daily, create personalized playlists with songs picked just for our listeners, and highlight trending content that people are listening to in their area. made it easy to access. Listeners can also find exclusive clips and greetings from their favorite artists and celebrities wishing them a blessed Ramadan.
Do you have a favorite element in your experience?
A personal favorite is the daily specials that change daily at the Ramadan Hub. They focus on locally relevant stories about fasting, introspection and health, and also showcase new releases from some of the most popular local creators on the market.
Another influential aspect is that our recommendations vary depending on where you are and the time of day. For listeners observing in Egypt, some popular music playlists they will find include: ramadan, titration ramadanand ChirudIt also gives you easy access to the most popular Ramadan-related podcasts. Al Russol, 1001 Knightsand SconeOn the other hand, for Indonesian fans, introspection, OTW Ramadanand Eid Mubarak Here are 3 popular music playlists that we offer.People looking for podcast content can tune into shows like Podkemas, report, podcast destroyed, time with usand GJLS, Each has a Ramadan specific episode.
Why is it important to build app experiences like this?
We want our fans and creators around the world to feel that Spotify is a part of every moment, from Ramadan to regular daily listening. To do this, we’ve built product experiences that celebrate local cultures with our users. Every market is different and each user has unique needs when it comes to listening habits. That’s why we invest heavily in personalization and machine learning. We can create not just one version of him on Spotify, but 500 million different versions of him on Spotify, tailored to every listener in the world.
Ramadan is observed by over 1.6 billion people worldwide and we want to build better, more localized product experiences that celebrate the culture of our listeners. Our long-term goal is to become their number one choice as an audio companion during the fasting period (from dawn to dusk) to celebrate the end of Ramadan with Eid.
Discover the Ramadan experience by downloading the latest version of Spotify on your mobile and search for “Ramadan”. This experience will be rolling out to Android and iOS in the coming days.
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