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Spotify and Barcelona have teamed up again to celebrate ROSALíA’s success with a special matchday kit to wear at El Clasico.
The exciting collaboration between Spotify and FC Barcelona’s ROSALÍA continues on Saturday 25 March, when Barça Femeni will debut a special kit when they face Real Madrid in the women’s El Clasico at Johan Cruyff Stadium.
The home side is on fire this season, winning 22 of their 22 matches in the Primera division and leading Las Blancas by 10 points in just eight matches this season.
Barça are now on a 57-game winning streak in league football and have already scored 98 league goals this season, conceding just five. Their goal is to continue this staggering record against arch-rivals, whom he lost 4-0 in November.
Jonatan Giráldez’s side lines up for the historic encounter with a special shirt featuring ROSALíA’s MOTOMAMI album logo to celebrate the album’s one year anniversary and huge success on Spotify.
In 2022, Rosalía will be the most-streamed Spanish artist in the world, with streams of her tracks on Spotify increasing by over 110% year-on-year. And in Barcelona, she was also the most-played female artist on Spotify last year.
The appearance of the Motomami logo on the shirts worn by the men’s team at the Clásico had a very definite impact on Spotify. An hour after her match, starting at 11pm CET, Rosalía’s song’s play count increased significantly in various markets around the world compared to the previous week. For example, Egypt saw an increase of 220%, Morocco 170%, Nigeria almost 70%, Sweden and India almost 60%, Poland 55% and South Africa more than 50%.
rosalia said For Spotify Records: “I am very excited that a big club like Barça will wear this shirt in such an important game and even more! It’s very similar in focused human energy, so many people living in the same moment, giving all their attention to the event.”
Before matches, her music serves as an inspiration for Barcelona’s players. Players have created El Clásico Her Matchday playlist featuring top her songs designed to help lead their teams to victory. Of course, Rosalia’s music is also included.
Juli Guiu, VP of Marketing at FC Barcelona, said: Music and football form a special partnership that looks ahead to a long future, and he is delighted to add another chapter to the story with Spotify, the world’s most popular music streaming platform. “
Fans of ROSALÍA can also celebrate her work collection with a new interactive experience on Spotify called My Top 5: ROSALÍA Songs. This in-app experience allows fans to select their top five favorite songs from the Spanish singer and compare the final list with their friends on her social media.
Meanwhile, Barcelona’s men’s team celebrated Rosalía’s collaboration in a similar way when they faced Real Madrid in La Liga last weekend. Wearing limited edition uniforms, they took the opportunity to see him win 2–1, trailing his rivals by 12 points with his 12 games remaining. Barca his femeni goal is to be a memorable double.
After the fluorescent special edition shirts sell out in just 24 hours, fans can still purchase one limited edition 1899 shirt with MOTOMAMI on the chest and ROSALÍA’s name and number 1 on the back. record. However, shirts are only for men, and women’s are already sold out. On the Spotify Camp Nou’s Barça store, Canaretes, Barcelona Airport and his T1 in Madrid, the club’s website he is on sale for 399.99 euros.
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