Spotify Announces Pakistan’s Tina Sani as the Ambassador of the Month

EQUAL Pakistan, celebrating its one year anniversary, welcomes classical maestro Tina Sani as its March 2023 ambassador. EQUAL Pakistan has set a spectacular stage to celebrate her year of honoring both legendary and up-and-coming female musicians of the region. Artists and their phenomenal performances. Tina Sani is the latest Pakistani idol to appear on her digital billboard on her Spotify EQUAL in The Times of New York Square, where her mesmerizing track “Dasht-e-Tanhai” is released on her Spotify. HER EQUAL HER PAKISTAN FEATURED IN HER PLAYLIST.

To celebrate EQUAL’s one year anniversary, Spotify also launched a trend featuring 12 of its newest ambassadors. All of these ambassadors are unique and inspirational personalities, further amplifying their voices through innovative digital campaigns. This initiative brings together all the previous female artists introduced by EQUAL Pakistan to highlight the sheer power the female segment holds when given the right platform.

Since its launch in Pakistan, the EQUAL platform has changed the traditional setting for female musicians in this country. According to data revealed by her Spotify at her one year anniversary celebration of EQUAL Pakistan, within her one year of joining the program, the EQUAL artist received over 2.2 million hours of her editorial stream. rice field. Female artists featured by EQUAL have seen an average 330% increase in streams over the past year. Female artists also receive approximately 68% more discoveries for being included in the EQUAL Pakistan playlist.

These numbers show an exponential increase in the reach that music streaming services are providing access to female artists through signing services. Among her EQUAL Pakistan ambassadors featured, Natasha Baig was the artist with the biggest year-on-year increase in streams. Her listener frequency has increased by a whopping 430% over the past year. Featured as her EQUAL ambassador in February 2023, Natasha Humera Ejaz was next on the list with her 274% increase in streams. It was followed by Shae Gill who saw her stream numbers increase by 242%.

“It gives me great joy to be a Spotify Equal Ambassador for Pakistan,” said legendary singer Tina Sani when she was announced as the face of the programme. “Female musicians have been breaking down barriers in Pakistan’s music scene for decades, but it’s time for them to get their due. Their investment in the music scene is deeply rooted and this I am very happy to be able to showcase it to a global audience through this wonderful initiative,” she added.

Tina Sani is a name synonymous with the stunning ghazal ‘gayaki’. This is the art of singing ghazals in the classical Indian tradition. Trained in classical music by Ustad Nizamuddin Khan and ‘Shahenshah-e-Ghazal’ Mehdi Hassan himself, Tina has such a deep presence that he received not only his Pride of Performance Award, but also a Performance Recognition Award from the Government of Pakistan. I have built. From the president of neighboring India in 2011

Ruthaba Yakub, Spotify’s Senior Editor for Pakistan, Sri Lanka and Bangladesh, elaborated further on EQUAL’s impact in Pakistan, stating: “With a diverse range of artists added to 817 editorial playlists and increasing streams in 86 markets, the reach female musicians are receiving through EQUAL is immeasurable. discoveries have increased by 68%, the country’s hidden gems, which were relatively underestimated just a few years ago, are now making their mark not only to local audiences, but to audiences around the world. I now have a platform to show off my singing skills.”

The success of female musicians by EQUAL was not limited to the artists selected as Ambassadors for the Month. For example, young and up-and-coming Playback her singer, Alicia Diaz, has seen an amazing 1084% increase in her streams since she was added to the EQUAL Pakistani playlist. Bol Kaffara’s voice actress, Sehar Gul Khan, is also one of the artists whose streams have grown by an astounding 584% since being featured on the playlist. Nimra Gilani and Yashal Shahid are both notable additions to the list, with streams increasing hers by 508%.

Pakistan, India, USA, UK and Canada are the top five countries where streams of EQUAL artists have emerged, demonstrating the global reach of flag-bearing female musicians. With the addition of 93 of her EQUAL artists, Her EQUAL Pakistan became the leading editorial her playlist for this cohort of female musicians, followed by Pakistani women with 80 singers.

Follow INCPAK on Facebook / twitter / Check the latest information on Instagram.