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Image credit: Spotify
Clips are a new visual feature coming to Spotify. Videos, short forms, and similar to TikToks posted by artists that go along with their songs and albums.
The rapid growth of short videos on apps like TikTok and Instagram Reels hasn’t gone unnoticed by Spotify. Spotify also introduced Spotify at the 2023 Stream On conference, along with debuting a new app design for Spotify Home his feed featuring full-screen previews of video and audio. clip – Short vertical videos no longer than 30 seconds.
Clips are attached to artist profiles on Spotify, as well as albums and individual songs, making it easy to listen to music immediately after watching a clip. Clips will also appear on the countdown page, new for 2023.
Clips, unlike Stories, stay uploaded for as long as the artist chooses. According to Spotify, the idea will provide new ways for artists to connect with fans in the long run and help carve out a sea of noise on the platform. According to Spotify, unlike TikTok, music is prioritized, not viral moments.
Videos are also a clever way to keep fans on the Spotify app instead of turning to social media like TikTok for artist videos. Spotify says it’s developing new ways to put clips in front of users on their Home feed, album pages, and artist profiles.
Artists upload clips directly to the Spotify for Artists platform. Thousands of artists have already approved his Clips for beta, and Spotify plans to roll out the feature to more users in the coming months.
Click for a step-by-step guide to uploading clips to Spotify. here:
As the rollout continues through Spring 2023, Spotify is providing this page of resources for artists to learn more, as well as updates for users.
RouteNote lets you upload your original songs to Spotify for free. Click here for more information.
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