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When Spotify launched in South Africa in March 2018, new users and music lovers raced to the platform for streaming. Thelonious Monkof “”round midnightIn the five years since, listeners in the region have created millions of playlists and billions of hours of listening to podcasts, including nostalgic jazz, pop, hip-hop, rap, and homemade amapianos. This has led to thousands of artists and creators finding an audience for their work, and the South African artist himself has released over one million of his songs.
Today, in honor of this five-year milestone, we look back at the early days of Spotify streaming in South Africa.
Originally, the only South African song featured in the first 10 songs played on the market was Shekinaz “dry” Well, the Canadian rapper Drake win first place.Next, the artist of Amapiano mediate of small in second place, The Weekend and juice world 3rd and 4th, and South Africa DJs police Rounding out the top five. The combination of global and local talent further proves the enormous appeal and growth of Amapiano and South African music in general.
“Spotify provides a global platform for these creators to share their music and podcasts with the world. was made.” Joseline Muhutu–Remy, Managing Director of Spotify in Sub-Saharan Africa. “His Spotify programs such as EQUAL, Fresh Finds, RADAR and GLOW also help market and support local emerging and minority artists.”
Last year we announced the inclusion of four South African podcasts in our program. Africa Podcast FundThe initiative supports fast-growing podcasters through funding, workshops and networking opportunities to spread their stories. Our goal is to help African creators build a platform on a global scale to change the way we view stories about the historically restricted continent.
In celebration of South Africa’s landmark anniversary, the top 50 tracks will stream in the country today.
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