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Rivian CEO RJ Scaringe has outlined the automaker’s plans in a new interview with YouTuber Marques Brownlee.
Despite countless production and financial hurdles over the last 12 months, Rivian is on track and heading into its most productive year yet, aiming to produce 50,000 vehicles. . But as companies mature, investors want a clearer picture than ever before. Luckily, Rivian CEO RJ Scaringe has provided just that in a new video interview with YouTuber Marques Brownlee.
MKBHD’s interview with RJ Scaringe appeared late last week, highlighting the CEO’s “master plan” for Rivian and its future vehicles and products.
Aside from the amazing insights Scaringe shares in his interviews, the most notable things he covers concern the future of the business. Rivian’s future product, Paramount, caught the eye.
The first product Rivian fans can look forward to is the brand’s R2 vehicle line. The CEO extracted very well, noting that he will be a more affordable offering than the R1 vehicles currently on sale. But they still embody the same ‘persona’, keeping Rivian’s brand image and helping people maintain their sense of adventure.
More specifically, Scarlinge points to the incredible pain of making decisions that make the vehicle affordable for so many customers. The main thing is to remove the fluff and focus on the core elements. The CEO explains that his future Rivian truck may lack the door-mounted flashlights and plush interior touches found in R1 cars, but will retain its off-road prowess, in particular. I’m here.
Interestingly, Scaringe didn’t comment on the possibility of a Rivian e-bike recently rumored to be in development, other than nodding to the possibility of future form factors.
One final point was repeated throughout the interview, which focused on software and its position in vertical integration. Tesla is the brand that best exemplifies the benefits of verticle integration, and none is better than its software implemented to the exclusion of traditional alternatives Android Auto and Apple CarPlay. His CEO at Rivian wholeheartedly agreed with this approach.
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