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Sex bruises? Concert-goers have probably seen experimental electropop acts do some pretty ridiculous things during shows. charleston city paper Before the release party for the “Ford Taurus” music video, we checked in with the band to see what absurdities the members spewed out about the new music video. It turns out they did.
Don’t miss Sexbruise! A music video release party will be held at the Ink Rooftop & Lounge on King Street on April 8th from 8pm to 9:30pm. The video and track will stream on his April 12th on all platforms.
CP: What is this song about?
Drummer/vocalist John Pope: When I was in college, I used to drive a Hyundai Sonata. It was really silly and mostly my fault. I took it to music festivals, carried my drum kit, and made donuts in the church parking lot. At one point, we removed the back seats entirely to accommodate more instruments. The car in this song was inspired by this car and his roommate Ford his Taurus. I found that “Ford Taurus” flowed through my tongue much more smoothly than “Hyundai His Sonata.”
CP: You went in and out of Taurus 75 times during filming. What was the content of the music video?
Percussionist/Hype Man Stratton Moore: In a way, this video is a literal interpretation of the difficulties that can be encountered when dating a car. Do you accept and support John? I think you should come to the premiere to find out.
Guitarist Will Evans: In another sense, is this music video about the daily life of Sexbruise? It’s almost impossible to capture something as big as ours on a small screen, but we’ve done it. “Ford Taurus” is a short film that the whole family can enjoy!
(It’s unclear if Stratton and Will watched the same video.)
CP: Why do you make music videos? Are people watching them yet?
pope: The point of creating a music video is that you can post the video on YouTube. You can then pay YouTube or a third-party marketing service to boost your videos in the form of advertisements. If you don’t know anyone who specializes in this kind of advertising, find the most untrustworthy people you dated in college on LinkedIn. They may be working in this field now. You can get hundreds of thousands of views this way, but there is no guarantee that those views are not from bots or click farms. The goal is to convince many people that you are famous. Then you will actually become famous.
CP: How does Sexbruise’s live show translate into a recording studio? How do you capture the hype without flying pancakes and cute sharks?
Frontwoman Julie Slonecki: What we do live is almost impossible to capture on recording, so we used some cutting-edge techniques to better encapsulate our essence on tape.Pancake-scented candles filled the studio with a glorious glow while chasing the vocals [and] 8-10 sharks drifted through the room, showering us with grace and lust for life.
Snacks were paraded on small trays carried by waiters dressed as Nicolas Cage. If you listen closely, you can hear all of that in the recording.
Ultimately, I hope our music is catchy and interesting enough on its own to at least make people want to know more. Maybe more than they could have hoped for.
CP: What’s next for Sexbruise?
Slonecki: There are many things on the horizon. 420 Charleston at Music Farm (Big Hair Dave Production) on April 20th is going to be a blast, so come check it out. We’re also working on a full-length record and gearing up for festivals and sun-filled summers due to the disappearing ozone layer.
CP: What is the main cure for a hangover?
Moore: My hangover cure is a day full of cheeseburgers from Melvin’s BBQ and a nice bottle of Skrewball Whiskey.
CP: What is your go-to T-shirt?
Evans: My favorite t-shirt is the Face Funk 10 shirt. Face Funk is an annual concert commemorating the birth of our beloved desktop and snack artist, his Stratton Moore, on May 13th at his Pour House.
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