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Music streaming platform Spotify has revealed that one of the emerging trends in Kenya in 2023 will be the comeback of older artists.
According to Spotify, this nostalgia is evidenced in the hype for the Boyz II Men tour in Kenya, and can be seen in data tracking of artists who first released music before 1990 and still enjoy streaming today. It says.
South African artist Lucky Dub, King of Pop Michael Jackson and Congolese singer Kofi Olomaid were the most streamed artists in this category last month.
“Topping the list of artists with the most streaming growth last month were those who first released music before 1990. Tina Turner has seen a 454 percent increase in her streams since she passed away in May of this year,” the music platform said.
Spotify also said Kenyan musician Jon Nzenze’s music streams increased 139 percent last month, as did Norwegian pop band Arha.
Ivory Coast singer Alpha Blondie saw a 128% increase in music streams in the last month. Bill Withers made the top five, also with a 128% increase in streams.
Nostalgia is a powerful force, said Monica Kemoli-Savanne, artist and label partnerships manager at Spotify East Africa.
“Seeing how Kenyans connect with music and artists from around the world shows how music acts as a gateway to revisiting memories and different eras of our lives. , it was great to see Kenyans streaming their legendary music from across the continent,” said Kemori-Savanne.
Spotify Africa recently hosted a networking event to demonstrate how the platform can use data to track local support for artists and identify key trends.
Through the event, we also launched the VIP program, a partnership between Spotify and local influencers.
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