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NewJeans became the fastest K-pop group to reach 1 billion plays on Spotify.
The K-pop girl group’s Guinness World Record-breaking feat across both group and solo K-pop acts, regardless of gender, was confirmed in a press release by HYBE’s subsidiary, their label ADOR.
The quintet reached this milestone in 219 days with just 7 songs released, breaking the previous record held by BTS’s Jungkook (409 days) and BLACKPINK’s Lisa (411 days). .
According to the official Guinness World Records website, as of May 2023, NewJeans’ most streamed songs are “Ditto” and “Omg,” at 313.2 million and 312.4 million.
NewJeans has taken the K-pop industry by storm since debuting with “Attention” in July 2022. Since then, it has entered the Billboard Hot 100 and major charts around the world, including the UK, Canada and Australia.
The girl group’s latest release is the Coca-Cola collaboration single “Zero.” The song was released just three months after the release of the New Jeans single from his album “OMG”. The album contained the title track and the pre-release single “Ditto”.
Meanwhile, according to Min Hee-jin, CEO of ADOR, New Jeans plans to release a new album “this summer.”during an interview with billboard In early April, Min said the quintet had recently “finished recording” for their next project.
In other NewJeans news, member Hyelin has been named Dior’s newest global ambassador. She is her fifth and final member of NewJeans, where she became an ambassador for the high-end luxury fashion house, along with others representing the likes of Chanel, Gucci and Burberry.
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