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Mather has announced the hiring of Oriel Davis Lyons as Chief Creative Officer for the creative firm’s New York office.
Davis-Lyons has been with Spotify since 2020, most recently as Head of Creative. Prior to that, he held creative roles with Droga5, R/GA in the US and Colenso BBDO, Special Group in New Zealand. At Spotify, she Davis-Lyons has honed her modern, social approach to marketing across a range of projects, including her Wrapped, the world’s largest marketing campaign that reaches hundreds of millions of people each year.
He brings that same modern approach to Mother, where he oversees the creative output of clients such as Target, Dave & Buster’s, Amica, and Panera.
During the 2016 election, Oriel wrote a viral spot titled “Role Model” for Hillary Clinton’s campaign. He worked with the Ad Council to help sustain Droga5’s long-running Seize the Awkward platform. As a creative entrepreneur, Oriel founded Corpleisure, a work-from-home clothing brand. Driven by his passion to bring the next generation of creative talent to the industry, Oriel founded ONE School US, the first online portfolio school for black creatives. Students are taught by the best black creator in the industry and to date the school has graduated over 120 of his students working for top agencies and brands in the industry.
Commenting on his move, Oriel said, “To me, Mother has always felt less like an advertising agency and more like a place where creativity is the core product and good advertising is just one of the ways it can appear in the world. The hyphenate approach to creativity is the way I’ve always felt most comfortable working, and now we’re building an environment that embraces it, where the world’s best creative people I’ve had the opportunity to empower you to do the kind of work you can’t do anywhere else.”
“Oriel’s vision for our industry has a pull you can feel. He is an entrepreneur at heart, with a proven track record of harnessing his creativity to change the world, and the greatest believer in the next generation of talent. These special traits are at the core of Mother’s difference and it is our privilege to witness how his vision impacts the future of our business,” said Mother in said Teri Miller, president and partner of the US.
“Every decision we have made this year is to make Mother a creative company for the next generation. It means having creative output, and a group of people who put each other first.Oriel Davis-Lyons is the perfect leader for the next chapter of Mother.”
Oriel assumed the role in January.
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