Meghan Markle and Prince Harry must face their mistakes and ‘don’t listen to shit’ if they’re going to bounce back from losing their Spotify deal, PR expert says Newsweek.
The Duke and Duchess of Sussex signed a multi-year deal with the streaming giant in December 2020, but only produced one 12-episode show. prototype podcast.
To make matters worse, Spotify exec Bill Simmons called them “shit crooks” and offered the anecdote that he and Harry met on Zoom to help develop a podcast that never materialized.
But there are already signs that they are trying to fight back from the blow, such as rumors of Meghan signing a deal with fashion brand Dior.
Mark Volkowski, PR Consultant, Author unexploredSaid Newsweek: “People learn more from failure than they do from success. guess.
“They have a huge following. As much as people want to criticize them, they still have a younger generation following them.”
He said Simmons’ swipe doesn’t prevent him from signing deals with other media brands that are largely data-driven.
“Nowadays, every technology platform has very good AI tools and tools that give you the kind of data and analytics you need,” he said.
“It’s cold data, like Bill Simmons, that gives some kind of analysis as to whether it’s worth it.
“They’re obviously not very good at creating content that people want. So reboot and you’ll see.”
“They need good people,” he added. “Above all, they need critical friends. They need someone who will challenge them and insist on the truth.
“I don’t feel like they’re sticking to it within the camp. From what I’ve heard, it’s their way, or nobody’s way, and I think this leads to a disastrous contradiction. To succeed in this world, you have to be consistent.”
But if they “listen to the bastards” and believe that nothing is wrong, “they are completely on snakes, not ladders, in this global game of snakes and ladders.” will notice,” he said. fame and fame.
“See, I want to learn from this and move on. Every crisis has an opportunity and every failure brings rebirth. Be honest and be honest with yourself. Be honest with yourself.”
Jack Royston is Chief Royal Correspondent Newsweek, based in London. You can find him on Twitter. @Jack Royston and read his story Newsweekof royals facebook page.
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