Karol G’s just-announced deal with Interscope Records has been rumored in Miami’s music circles for months, dating back to the release of her record-breaking album. It will be fine tomorrow February of last year.
So it came as no surprise when Interscope finally announced the deal on Monday, after what sources said were “long” and complicated negotiations. But new information indicates that this is no ordinary record deal.
According to sources familiar with the negotiations, Carol G, whose real name is Carolina Girardo Navarro, will actually release music on his own label, Bichota Records, which will be distributed by Interscope and produced by the label. . From now on, she will also own the master.
“This is one of the most ambitious deals a Latino artist has signed in recent memory,” said a source, adding that the deal was worth “nearly $100 million.” rice field.
The arrangement marks a departure from Karol G’s previous recording deal with Universal Music Latino and seems more in line with her manager. Noah Assadindependent spirit. Another of Assad’s superstar clients, Bad Bunny, recorded for Indies Limas and is distributed by Orchard.
Karol G’s move from a Latin label to a mainstream label is still rather unusual, even today, when the success of Latin music has grown to unprecedented levels both globally and in the United States. It follows April’s news that Brazilian star Anitta has signed with Republic Records, but has also signed with Universal Music Latin Entertainment. Stars with major label contracts have so far released music jointly between Latin and mainstream labels, depending on the language. album via Sony Music Latin, Enrique Iglesias on both Interscope and Universal Music Latin — Karol G’s recordings are entirely under Interscope’s jurisdiction, and the label has released her in both English and Spanish. advertise and market to the market.
Interscope doesn’t have a Latin department per se, but it does have a Miami office run by a veteran Latin music executive. Nil Selushi It also works with Interscope’s Latin projects, including Kaliuchis and Cuco.
Karol G’s deal with Interscope, like Anitta’s with Republic, is her promise that the Latino superstar will reach mainstream audiences in the US and expand the brand more globally than ever before. showing intent. Also, although she has recorded in English in the past (“Don’t Be Shy” with Tiësto), she has no immediate plans to release English music at this time, sources say.
“I am constantly amazed by the support my fans give me and it motivates me to perform at my very best.This partnership with Interscope and their amazing team is a great opportunity for us to make history. I’m sure it will help us build and keep building,” Karol said. In a statement announcing his contract, Mr G said: “I can’t wait to see what happens next.”