How to use Spotify Canvas to increase track engagement

Spotify Canvas is a great way to add an extra dimension to your tracks on Spotify and make your music more engaging with cool and easy-to-use video features.

From the same music [VIDEO BELOW]

The Spotify Canvas option is now available for all artists on the platform and is very easy to set up via Spotify for Artists. Here’s how it works:

What is Spotify Canvas?

Canvas allows artists to upload short 3-8 second video clips to accompany their tracks when releasing music on Spotify.

Short videos can make your music more visually appealing and engaging, help strengthen your brand or provide listeners with new insights on every track you release.

Upload a Canvas video clip to a track and it will loop on the Spotify app screen every time someone listens.

Spotify Canvas Video Specifications

Your videos must meet certain rules and specifications before being accepted by Spotify. Here’s what you should know:

– 9:16 ratio (vertical)

– At least 720 pixels high

– MP4 or JPEG files

– Videos must be between 3 and 8 seconds long

– No URL or CTA

– Text should be track related

If your Canvas video does not meet the above criteria, you will not be able to upload it. So be sure to consider all this information.

How to create a Spotify canvas

If you have enough music marketing budget, you can even hire a graphic designer to create your canvas video. Or maybe you’re a bit more design-savvy yourself? If so, Adobe tools like Photoshop, Premiere, and After Affects are on your side.

Alternatively, you can take a clip from your music video and reuse it with the specifications above.

Here are some tips for getting the most out of your video clips, no matter what canvas you create.

Strengthen your brand

Canvas video offers a great opportunity to highlight your true nature. Is there a specific color, theme, or graphic that you want people to associate with your track or the artist’s persona in general?

Tell the story behind your music

Seconds aren’t long enough to tell a full story, but they can provide a sliver of insight into the meaning behind the music through visuals. Think carefully about how you want to tell the story of your song and incorporate it into your canvas.

Singing or rapping might look weird

The Canvas plays in a constant loop, so singing or rapping in the video will not match the music. This might work! It all depends on how you want to meet. Note that it might look a little weird if your mouth movements are out of sync with the lyrics.

Try different looping techniques

3-8 seconds is a little tricky, but there are some interesting looping techniques worth trying.

‘ can be tried.continuous loop‘. Edit the clip here so that the end matches the beginning exactly, creating the illusion of a never-ending video.

Alternatively you can try “”bounce loop‘ plays the second half of the video backwards, creating a cool back-and-forth bounce effect.

It doesn’t say anything out of the ordinary.”hard cut loop’ wouldn’t be so great. The key is to try different approaches and find what works best for you.

avoid image flash

Image flashes and fast cuts can often be annoying, visually unpleasant, or worse for sensitive listeners. Make sure your canvas video is smooth enough so that people don’t click away from your track.

Avoid text whenever possible

Spotify allows you to put text in your Canvas video as long as it’s relevant to your track. You don’t have to include the artist name or track name. Already on the screen!

Remember that the canvas can change at any time

Nothing is permanent when it comes to Spotify Canvas. Canvas videos and images can be swapped and changed at any time, so feel free to play around and experiment.

In fact, the Spotify for Artists account[ミュージック]In the tab, you can see how many times the canvas has been played. If you find that something works better than others, it may be a sign to change your approach.

How to upload Spotify canvas

Alright, so let’s talk about what the Spotify Canvas should be like. How do you upload? It’s actually very easy. Here’s how:

1. Log in to your Spotify for Artists account and music Click a tab to select release.

2. Select a release and click Add canvas.

3. Drag and drop. MP4 or JPEG file Select when prompted or click to select.

4. Hit Nextagree to the terms and click director.

that’s all. accomplished. If you can’t watch live streams on Spotify right away, don’t worry. It may take up to an hour to appear for all Spotify users.