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DJs combine three technologies to deliver personalized playlists and human commentary. The process begins with Spotify’s personalization technology. The platform already collects tons of data about your listening habits, which it uses to suggest music, create mixes, and generate Wrapped. information. This feature carries over to the DJ as well.
This information is fed into a generative AI that writes down the words Spotify’s AI DJ said. This is supported by the company’s music editors who provide trivia about the songs, artists and genres you listen to.
The script is then brought to life with a dynamic AI voice. Developed by Sonantic, which Spotify acquired in 2022, the technology transforms generated scripts into realistically spoken words. The voice itself is modeled after Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan. Using this combination, DJs create playlists that combine the latest music with personal music tastes and music history, and present it in a friendly and informative voice.
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