House 337 and Autistica Spotlight “Unjust” Job Interviews to Raise Awareness on Inclusivity

Creative agency House 337 and research and campaign charity Autistica have launched a simple, attention-grabbing job interview that highlights how difficult traditional job interviews can be for people with autism and urges employers to rethink the process. You have created a campaign.

Running for World Autism Acceptance Week starting March 27, the campaign ‘Hire Different’ finds that fewer than 3 in 10 adults with autism are currently employed, and the high It aims to tackle unemployment.

This creative work compares and contrasts the challenges faced by individuals with autism with those that neurotypical individuals may face in the same environment, allowing individuals with autism to experience the traditional interview process. It sheds light on how the Difficulty understanding questions and body language, communication difficulties, sensory issues, and anxiety are all additional barriers to entry into the workplace for people with autism. Too often, we carelessly recruit for social skills rather than job skills, employers overlook the best candidates, and people with autism may miss out.

The campaign includes multiple runs inspired by the real-life experiences of job interviews for people with autism, and will run at DOOH and social media in London and Birmingham. The campaign not only raises awareness of the issue, but also introduces employers to the Autistica Employers Guide to Neurodiversity, which provides guidance on how to conduct comprehensive interviews. They also encourage people to support and participate in research on employment.

This is the first time Autistica, the UK’s leading autism research and campaign charity, has teamed up with House 337, launching the partnership in October 2022. A month of employment-focused activities during his annual Autism Acceptance Month in April.

Dr. James Cusack, Chief Executive Officer of Autistica, CEO of the first charity to come out as autistic, said:

“People with autism face unnecessary barriers to work because of outdated interview processes. explains how companies too often miss out on the perfect candidate.Autisica is rethinking the traditional interview process by making it easier for people with autism to interview , sharing resources to help employers change the way they hire.”

House 337 Executive Creative Director Jo Moore added: This creative work very simply highlights the issues facing people with autism in the current process and makes the viewer understand the need. It’s a whole new approach to interviewing. ”