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Find out which Britney songs dominated streams, which albums performed best in the last 12 months, and more.
Britney Spears attends the Los Angeles Premiere of Sony Pictures’ ‘Once Upon a Time… In Hollywood’ in Hollywood, CA on July 22, 2019.
Matt Winkelmeyer/GI
Britney Spears’ controversial guardianship came to an end in November 2021 following a global fan movement to change how the pop superstar’s life and career are managed. Over the past year and a half, Spears, who has been in guardianship for 13 years, has settled into a new reality. With his debut single “…Baby One More Time” becoming the first of five No. 1s on the Billboard Hot 100, the pop icon who catapulted teenagers to international stardom has become a social He has been actively posting videos and messages in the media to excite people. Fan and media speculation over the past 18 months. Since ending her stint as her patron, she has also produced some of her biggest hits in recent years, making her first unexpected Billboard chart debut and keeping her fans in the quarter-century. watched as they interacted with and endorsed an extensive music catalog.
Details on the future of Spears’ recording career, including a new full-length following his 2016 album. glory, is rare. Still, millions of listeners continue to engage with her pop her brand on her social media sites such as her platforms, radio stations, Instagram and her TikTok. Looking at Luminate data, you can observe how a particular song or album has evolved on these platforms over time. For example, Spears’ biggest catalog of hits on her platform streaming today wasn’t her biggest hit at the time of its release.
Here are five interesting facts about the state of Britney Spear’s music consumption. These may give hints about Britney’s future.
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Her streaming numbers have remained steady both before and after her guardianship.
It’s been a year and a half since Spears’ guardianship ended, and her streaming audience during that period was about the same as it was in the previous 18 months. According to Luminate, from Nov. 4, 2021 to May 4, 2023, Spears’ catalog will get 1.01 billion on-demand music streams in the US, and from May 1, 2020 to Nov. 11, 2021. By March 3rd, her catalog had garnered 998.1 million streams. The slight increase over the last 18 months can be attributed to the success of “Hold Me Closer” with Elton John (more on that later). This contributed to the recent increase in overall streaming totals after the August 2022 release. .
Meanwhile, Spears’ album sales over the past year and a half have fallen slightly compared to the previous year and a half, with sales of 96,000 copies between November 4, 2021 and May 4, 2023. The album sold. Compared to 176,000 albums sold from May 1, 2020 to November 3, 2021. Will it contribute to increased sales from 2020? Vinyl Releases: Spears charted vinyl albums for five projects that year, but has not appeared on the charts since November 2020.
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“Hold Me Closer” was (not surprisingly) her biggest hit of the past year.
Combining parts of pop legends “Tiny Dancer,” “Don’t Go Breaking My Heart,” and “The One,” the collaboration with Elton John marked the end of his guardianship for Spears. It was not only her first song to enter the Hot 100 since 2016, but also her first. “Hold Me Closer” debuted at No. 6 on the Hot 100 after its release, making it Spears’ 14th Top 10 hit on the chart and reaching the top of the Adult Top 40. and the Hot Dance/Electronic Songs chart.
According to Luminate, “Hold Me Closer” was Spears’ most-streamed song in the past year, with 124.6 million on-demand streams in the U.S. and an additional 111,000 downloads sold. It is said that The song was also her most-played song on radio in the last 12 months, with 418,000 plays on U.S. terrestrial and satellite radio since its release, four times more than her other Spears songs. It has recorded more plays. Time will tell how “Hold Me Closer” ages within Spears’ single catalog, but based on early returns, its commercial appeal is proving lasting It is
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“Toxic” became one of her biggest hits.
From a chart perspective, “Toxic” wasn’t one of Spears’ biggest hits when it was released in 2003. in the zone The single peaked at No. 9 on the Hot 100 in 2004, but that streak would be outdone in the years to come by singles like “Gimme More,” “Womanizer” and “Circus.” However, “Toxic” became one of the most consistent performers of the first decade in Spears’ singles discography in recent years, and was her biggest streaming and radio hit last year, aside from “Hold Me Closer.” became.
According to Luminate, “Toxic” has garnered 99.5 million streams in the past 12 months, topping the likes of “…Baby One More Time” (59 million) and “Gimme More” (52.2 million). It is said that it surpassed the charts. The song also received 92,000 radio plays, compared to 68,000 for “…baby” and 56,000 for “Oops!…I Did It Again.”
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…and it also helps boost in the zone.
Spears’ fourth album will celebrate its 20th anniversary in 2023, and has certainly benefited from the continued interest in “Toxic.” It’s an album like the 2000’s, I did it again and in 2001 britney Although album sales increased near the turn of the century, in the zone In fact, the album was Spears’ best-performing full-length among comparable album units acquired in the past year, narrowly surpassing circus.
Both albums have racked up roughly 96,000 worth of album units in the last 12 months ( in the zone slightly higher total income), followed by …baby one more time (85,000), I did it again (80,000) and blackout (67,000).
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“Toxic Pony” transcends TikTok virality.
In 2021, twin brothers Michael and Lucas Fernandez Pence, known as Artego, will mash up Spears’ “Toxic” and Ginuwine’s sex jam smash “Pony,” and the duo will hit TikTok in 2022. witnessed A remix is more than just a brief online blaze. The song was officially released by Sony, and Artego helped Spears (who is also credited with Mashup, along with Ginuwine) the first Hot R&B Songs in his career to enter his charts. .
To date, “Toxic Pony” has amassed 33.9 million streams and 11,000 downloads. Even when Spears isn’t involved in releasing singles, her voice is heard and amassing millions of plays.
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