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(CNN) Google is moving ahead with plans to bring AI chat capabilities to its core search engine, keeping pace with a wave of new artificial intelligence tools that could threaten the company’s dominance online for the first time in decades. .
The company announced Wednesday that it is introducing the next evolution of Google Search. It says it uses AI-powered chatbots to help users by answering questions they “didn’t know search could answer.” Get the information your users need faster than ever before.
The update changed the design of Google search results will be significantly different. automatically when a user enters a query into the main search bar A popup containing AI-generated responses in addition to the traditional results display.
Users can now waitlist for the new Google Search launching first in the US via the Google app or Chrome desktop browser. The company says it will be accessible to a limited number of users in the coming weeks.
The update was announced at I/O, the company’s annual developer event focused on combining AI and hardware products. At the event, Google also announced PaLM 2, the latest AI language model to rival ChatGPT creator OpenAI’s GPT-4. The move is a major step forward for the company’s technology powering his AI products, which are expected to improve logic, common sense reasoning and math abilities. It can also generate specialized code in various programming languages.
The move comes as Google’s rivals, including Microsoft, race to develop and deploy AI features in their search engines and productivity tools following ChatGPT’s viral success. The sheer amount of attention for ChatGPT has reportedly prompted Google executives to declare a “code red” status for the search business.
In addition to the search changes, Google is expanding access to its existing chatbot Bard. Bard works outside of a search engine and can help users with tasks like writing a draft essay outline, planning a friend’s baby shower, or getting lunch ideas. what’s in the fridge. The tool was previously only available to early users via a waitlist in the US, but will soon be available to all users in 120 countries and 40 languages.
Google will also release extensions for Bard from its own services such as Gmail, Sheets and Docs, allowing users to ask questions and collaborate with chatbots within the apps they use.
However, embedding an AI chatbot comes with some risks. These tools have raised concerns about tone and accuracy, the latter being especially important for the online search engine that has long been the cornerstone of Google’s business.
The new Google search practice
Virtual demo of tool CNN Ahead of Wednesday’s announcement, an AI search tool revealed why bees are so important to our ecosystem, whether Portland, Oregon’s Sound Hotel has Peloton bikes (it does), and local I briefly answered questions like what a chess camp for kids is. seconds.
This tool scans your website, extracts relevant information and neatly packages it at the top of the results page, highlighting the source in a section set to the side.
But it’s not perfect. A search for “best pizzeria in New York City” brought up restaurants in San Francisco.
Kathy Edwards, Google’s vice president of search, told CNN. It’s still “very early” and the company will continue to make changes over the coming weeks and months.
“We really want to learn…and we want to solve problems,” Edwards said. is not.”
Unlike other chatbots such as ChatGPT, Snapchat’s My AI tool, and Bard, Google’s search tool intentionally has no “personas.”
“We have made a careful decision to only reflect information on the web,” said Edwards. “It doesn’t react or give an opinion in ‘I think’. It doesn’t feel like many other chatbots.”
But that choice can be an uncomfortable experience if you’ve been using other tools for months. , it didn’t offer any words of empathy or connection with our daily lives, unlike other chatbots.
The new Google Search also offers Perspectives, which shows you what other people are buying and thinking, and influences your results. Another tool called “About This Image” helps you understand facts about an image so the user can tell when he first saw the image on Google and if the image was posted on other his websites. You can ask about whether it is visible. The purpose of the feature is to “make some sense of the image rather than take it at face value,” Edwards said.
“25 Years of Search Journey”
These efforts underscore Google’s commitment to moving AI forward, even as the technology behind it raises concerns.
March, Google Google’s parent company Alphabet’s stock price fell 7.7% that day, robbing it of $100 billion from its market cap.
Microsoft’s AI chatbot was also called due to an error that occurred in the demo.
Like ChatGPT, the new Google Search and Bard are Built on a large language model. These tools are trained on vast amounts of online data to generate compelling responses to user prompts, but these tools often return wrong responses or are “hallucinating”. It is also known to give
before google He told CNN that Bard will serve as a separate and complementary experience to Google Search and will later “thoughtfully” add a large language model for searching “in a deeper way.” .
“We have been on a 25-year journey in search, and there are still unsolved problems.” Edwards said. “The next long arc that will be measured over decades will be this one, so we want to be bold, but we also want to do it responsibly and right.”
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