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Global online streaming platform Spotify has announced Ghanaian singer Baaba J as its EQUAL African Artist of the Month for April.
Phiona Okumu, Spotify’s head of music for Sub-Saharan Africa, made this clear in a statement in Lagos on Friday.
According to Okumu, Baaba J is Ghana’s rising star with an innovative sound that pushes boundaries and challenges traditional music genres with his unique blend of soul, pop, rap and arte. produced.
Her music, she said, contains precise and poetic English, Ga and Pidgin lyrics.
Spotify, on its music streaming platform April, has recognized Baaba J’s talent and named her the Spotify EQUAL African Artist of April.
EQUAL is a Spotify program that aims to highlight and amplify the voices of African female artists, break down barriers and make waves in music.
“Through collaborations with diverse and talented artists like Baba J, we are dedicated to amplifying underrepresented voices and breaking down barriers in the music industry.
“By shedding light on their unique perspectives and experiences, we hope to inspire a new generation of creators and listeners alike,” she said.
Okumu said Baaba J’s lyrics are expansive and innovative, touching on themes of love, heartache and the desire to belong.
According to her, Baaba mixes fearlessly penetrating personal reflections and metaphors, singing in Ga and Pidgin, underscoring her insistence that she should always march to the beat of her own drum. increase.
“Her passion for music began as an escape from the monotony of everyday life and has developed into a powerful force that unites her with music lovers.
Her remarkable 2020 five-song EP, Lumumba Streets, mines love, grief, heartache, and a desire to belong in a fiery patchwork of soul, pop, rap, and arte. rice field.
The project’s lead single, Tomboy, a video she co-directed, is a powerful anthem of confidence and empowerment.
Baaba J has given incredible performances on platforms such as the Accra Indie Film Festival, The Crusade and The MiM Life Concert.
“She was also among the Ghanaian creatives who met Kamala Harris, Vice President of the United States during her visit to Ghana at Vibrate Space,” she said.
In her response, Baba J said:
“More Female Producers, Female Owned Studios, and Women Changing the Music Scene”
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