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As Amapiano has taken both South Africa and the world by storm, a unique trend has emerged in how the genre gives voice to young female musicians. A champion of the genre since its birth, her Spotify has given Amapiano women a place to showcase their talents, break down barriers and defy stereotypes.
Spotify’s data highlights four ways streaming is helping to elevate the female voice in the genre.
Women are increasingly occupying the space of ama piano music
Phiona Okumu, Head of Music for Sub-Saharan Africa at Spotify, said:At Spotify, we’ve championed Amapiano ever since we first saw this exciting new genre take shape. One of the things we’re most excited about is how women are emerging in the genre. From singers and songwriters to her DJs and producers, we really see how the genre and its fans embrace female talent.“
The most streamed female Amapiano artists in the last 90 days include: all, count M, Camo Mufera, Shasha, search and Ready You.
Spotify also champions Amapiano artists through programs such as EQUAL, Fresh Finds, and RADAR, which are highly popular. amapiano groove playlist.
“DBN Gogo will become South Africa’s first EQUAL Ambassador in 2021. Amapiano’s music has played over 2 billion streams of her on our platform, of which her over 1 billion, our Amapiano Grooves playlist, is one of the most talented women in the genre today. It features a strong mix ofsays Okumu.
Kamo Mufera, who speaks during an Amapiano dance session as part of Spotify’s Amapiano Tourism Experience, is known for her moves as much as her music.I didn’t choose Amapiano, she chose me.” and add “Without dance, music doesn’t move.”.
But she says there’s room for Amapiano to be more aggressive. “If you make sounds aggressively, you can go highersaid the Nkruk hitmaker.
Collaborations are fueling musical discovery and it’s not just Amapiano’s artists
Collaborations between Amapiano artists and female artists whose music is not normally part of a genre further boosts musical discovery.favorite artist Ami FakuCalling her music genre “Modern Afro-Soul”, Msaki, best known for her folk sound, and also Nigerian it’s called savageAll featured on the most streamed Amapiano tracks featuring female artists, thanks to collaborations with artists such as DJ Maforisa and Kabuza de Small.
In fact, all of the top 5 Amapiano tracks by or featuring female artists are collaborations, including Faku and Aymos collaborations, do it, which took the top spot as the most streamed track in the last 90 days. She again ranked her No. 5 in her Small feature with DJ Maforisa and Kabzadeh. let me sleep.
The second track to be streamed is a collaboration between Deep London and Boohle. goyuthird place is SukakudeKelvin Momo, Babarwa M, Sfarzo Luthi.
Trajectory of DBN Gogo Love and loyalty (Believe) featured two other leading female artists, Busisiwa and Kamo Mphela, and took fourth place alongside Young Stunna and Sino Msolo.
Amapiano women go global
Spotify’s data shows that around 43% of all Amapiano’s music is heard outside of South Africa, demonstrating its enormous international appeal.
Collabs are not only changing genres, they are also facilitating the export of female artists’ music. Love and Loyalty (Believe), from the Wakanda Forever soundtrack, is the second most exported track, with Abalele me and you, a collaboration between Mashudu and Thor Matrix ranked in the top 10. Uncle Waffle Tanzania Songs featuring Tony Duardo, Sino Msolo and BoiBizza are also among the most exported songs.
Currently, 11% of Amapiano’s music is either not produced in South Africa or is produced by artists not from South Africa (for example, Nigerian artist Asake masters two of the continent’s biggest genres: Amapiano and Afrobeat). combined with).
Amapiano’s primary audience is Gen Z, but there are female artists bucking the trend
It’s no surprise that female Amapiano artists are speaking directly to Gen Z. According to Spotify data, top female Amapiano artists such as Boohle, Babalwa M, and Msaki are all most popular with her audience aged 18-24, with stream numbers declining as they get older. spectator bracket. One of the artists who seems to buck this trend is her mahajithe 35-44 age group stream is only about 2% lower than the 18-24 age group.
When it comes to where people are listening, Mahaji is the most streamed female artist in Pretoria and Johannesburg, where she has Amapiano roots. After her, Babarwa M and Musaki were her second and her third. In Cape Town, Msaki is the most streamed female Amapiano artist in the last 90 days, while Boohle is the most streamed female Amapiano artist in Lagos and Nairobi.
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