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Spotify and FC Barcelona will join forces with Rosalia as the club looks to take the next step towards the LaLiga title at El Clasico on Sunday 19 March.
Xavi’s team will line up for the historic clash against Real Madrid in special shirts featuring Rosalia’s MOTOMAMI album logo, celebrating the album’s one year anniversary and huge success on Spotify. Additionally, when FC Barcelona’s Femeni takes part in the Women’s Clásico on March 25, she will also wear her MOTOMAMI kit during the match.
In 2022, Rosalía will be the most-streamed Spanish artist in the world, with streams of her tracks on Spotify increasing by over 110% year-on-year. And in Barcelona, she was also the most-played female artist on Spotify last year.
“I’m very excited that a big club like Barça will wear the shirt for such an important match and go above and beyond!” exclaimed Rosalia. for the record“Football and music are very similar in terms of the emotions you feel at a concert or a match. “
Her music will serve as an inspiration for the Barcelona players ahead of El Clasico, who are 12 points ahead of Real Madrid with 12 games left this season. The Barcelona star will curate Barça’s matchday playlist, featuring her top songs to motivate players for the match and including Rosalía’s music.
Juli Guiu, VP of Marketing at FC Barcelona, said: Music and football form a special partnership that looks ahead to a long future, and he is delighted to add another chapter to the story with Spotify, the world’s most popular music streaming platform. ”
ROSALÍA fans can celebrate her entire back catalog with a new interactive Spotify experience called My Top 5: ROSALÍA Songs. This will allow fans to create the ultimate selection of her ROSALIA’s top 5 favorite songs to share with her friends and discuss on her social media. This is her third iteration of her Spotify franchise after Kendrick Lamar and The Weeknd.
Commenting on the collaboration, Mark Hazan, VP of Partnerships at Spotify said: We continue to celebrate our unique partnership with FC Barcelona and continue to connect the worlds of football and music. ”
And for fans who really want to show their love for Rosalía, there’s also an ultra-limited edition collector’s item shirt autographed by every FC Barcelona player who starts the men’s and women’s Clásico matches respectively. His 11 men’s shirts and his 11 women’s shirts featuring the glow-in-the-dark MOTOMAMI logo are available for purchase in Europe via FC Barcelona, each with a unique number from 1 to 11.
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