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Photo credit: Maria Sharabayeva
No song on Apple Music has ever been played more than 1 billion times, according to newly released data. This is in stark contrast to Spotify and its rapidly growing “billion club”.
The Apple-owned streaming service revealed some shocking stats in a recently published blog post about Ed Sheeran’s Apple Music Live performance. By way of background, Apple has long opted not to pinpoint the exact number of users for its music streaming services, instead pinpointing the total number of subscribers across its suite of services (Apple TV+, Apple Fitness+, etc.). rice field.
As a result, Apple Music’s precise usership (again, it costs $10.99 per month in the US and, unlike Spotify, Deezer, etc., it doesn’t have ad-supported tiers) has been a hot topic for some time. It has become Speculation. As of April 1, Apple boasted a combined total of 975 million subscribers across all services, according to executives.
The category is said to have made about $21 billion in revenue in the three months ending April 1, and JP Morgan estimated last June that Apple Music itself will have 110 million subscriptions by 2025. predicted to reach
Returning to its newly revealed stream count analysis, Apple Music found that Sheeran’s “Shape of You,” with nearly 930 million plays on the platform, was the “most streamed song in Apple Music history.” There is.”
“His 2017 smash single ‘Shape of You’ is the most-streamed song of all time on Apple Music, with over 930 million plays worldwide,” the related disclosure said. It is written. Meanwhile, the six-year-old song has garnered 3.48 billion streams on Spotify to date, while the song’s official music video has nearly 5.9 billion YouTube views.
Also worth noting, “Shape of You” is currently on Spotify’s list of most-streamed songs, second only to The Weeknd’s “Blinding Lights” (3.58 billion), followed by Tones. It is ranked second, surpassing &I’s “Dance Monkey” (2.82 billion). It ranked number four with Lewis Capaldi’s “Someone You Loved” (2.78 billion sold). moreover, each Spotify’s top 100 songs (by streaming) now have well over 1 billion plays, and more users are helping songs reach streaming milestones faster than ever before. there is evidence to show
Among other things, the numbers testify to Spotify’s continued reach, which reportedly had 515 million monthly active users (including 210 million subscribers) at the end of Q1. I’m here. (The “Other” category reportedly confirms that Spotify has a contractual obligation to give major labels a spot on prominent first-party playlists.)
However, despite the implicit difference between Apple Music’s user numbers and Spotify’s user numbers, many of the users of the Stockholm-based platform live in countries where advertising costs are relatively low and subscriptions are relatively affordable. In conclusion, it should be stressed that
This point affects Spotify’s per-stream royalty rate, which pools revenue and distributes it based on each artist’s share of the overall stream. Spotify reported little change in the geographic spread of its subscribers in the first quarter, but a total of 67% of paying users were based in North America or Europe, while monthly active users 49% lived outside of North America and Europe.
As part of the latter, Latin American user share surpassed North American user share for the first time in Spotify’s history, while the rest of the world’s share of users has quietly increased by 15 percent since the first quarter at the end of 2019.
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