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(CNN) Amsterdam is urging young British men to “stay away” if they plan to visit the city and “run wild” at will.
The Dutch capital’s new online campaign to tackle annoying tourism has been launched this week and is aimed at visitors between the ages of 18 and 35, the city’s local government said in a news release on Tuesday.
When British tourists search online for terms such as ‘stag party amsterdam’, ‘cheap hotel amsterdam’ and ‘pub crawl amsterdam’, they are shown video ads telling them that they have been accused of drinking too much, using drugs or engaging in anti-social behavior. Warns you of the consequences of trouble. action.
In one video, a drunken youth is arrested. The attached text reads: “Coming to Amsterdam for a nasty night + being trashed = €140 fine + criminal record = low chances.” It adds: “So coming to Amsterdam for a nasty night?
Another video shows an unconscious person being taken to a hospital in an ambulance, with the text reading: “Come to Amsterdam to take drugs + lose control = hospitalization + permanent health hazard = worried family.” It goes on: “So you come to Amsterdam for drugs? Stay away.”
Deputy Mayor Sofiane Mbaki said in a release: “Visitors will continue to be welcome, but not if they cheat or cause nuisance.
“Amsterdam has already taken a lot of measures against excessive tourism and nuisance, more than any other big European city. To keep it easy, he added, we must choose “restrictions, not irresponsible growth.”
Tourists from EU countries could come next
The ‘Stay Away’ campaign could be expanded later this year to target visitors from the Netherlands and other EU countries who may cause nuisance, according to local authorities.
Amsterdam will also launch a ‘How to get to Amsterdam’ campaign this month for visitors who are already in the city. Through social media and street signs, tourists are warned against drunkenness, excessive noise, buying drugs from street vendors and urinating in public.
The city council is also in talks with bachelor party providers to consider ways to reduce unwanted tourism in the city center and is awaiting findings on the possibility of applying a tourist tax.
Last month, Amsterdam announced a ban on the use of marijuana on its streets and some restrictions on alcohol use in red-light districts, home to around 10% to 15% of the city’s tourism industry.
This year, the city is expected to host over 18 million overnight guests. This is the number the city council is “mandated to intervene” under an ordinance called “Balanced Amsterdam Tourism” for 2021.
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