[ad_1]
Spotify’s campaign, “The Unheard Playlist,” conceptualized by Wondrlab, sends a message about the importance of female artists in every musical output that comes out.
The film, in partnership with Sony Music India, showcases the creation of enhanced playlists on Spotify, featuring popular duet songs across the country. However, these tracks were written without female vocals, suggesting that muted female voices would not produce the desired impact. Video messages from India’s top female music artists such as Moidutty were featured, urging viewers to help their voices be heard.
Sameet Soni, Content Lead at WonderLab India, said: Such trends are typically seen in categories such as games and interactive videos. Popular duets in Hindi and other regional languages made innovative use of music on the music platform itself by muting the female vocals in her songs. “
Amit Akali, CCO and co-founder of Wondrlab India, said: And the act took on a life of its own, with the nation’s top music artists actually spreading it and getting our message “heard.” “
credit:
Client – Spotify India
Marketing Manager – Pulkit Mathur
Marketing Manager – Lary Noronha
Artist and Label Partnership Manager – Sreekar Suravajhala
Senior Editor – Saned Shah
Music and Culture Editor – Vidya Sivalenka
Media Coordinator – Dixita Ghelani
Social Media Lead – Romit Naik
Social Media Consultant – Tanisha Muraka
[ad_2]
Source link
