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FC Barcelona We recently issued a limited edition jersey promoting Catalan pop star Rosalia’s album ‘MOTOMAMI’, which will be released on March 19th. La Liga Classico. Event-driven promotions are just another step in Spotify’s efforts to attract creators and forge new brand partnerships while presenting new opportunities for brand marketers. Here are three important points.
#1: 1.5 billion viewers no doubt
Even in the midst of economic and political uncertainty, the world is still grappling with football on multiple platforms. According to Sports Pro Media:
- Over 550 million viewers attended the opening match of FIFA 2022.
- With 93.6 million posts in the 2022 series, the event initiated 5.95 billion social media engagements.
- FIFA reported a record-breaking US$7.5 billion in revenue for the tournament’s four-year cycle.
By comparison, 113 million people watched the 2023 Super Bowl. politician.
Soccer is the most watched sport on live TV, according to S&P Global Intelligence.
in 8 of the 10 major global markets.just 26 million Americans Having watched the 2022 World Cup, marketers looking to build a global presence will find a unique opportunity to market through football-related content.
#2: American soccer fans are the youngest sports fans and most diverse
According to data from morning consultation
- More than half (54%) of respondents who identify as football fans are under the age of 45. It has a higher proportion of younger fans than the NBA, NFL, college basketball, tennis, NHL and MLB.
- Football fans are the most diverse of all sports, with 40% of those surveyed identifying themselves as people of color.
- Young football fans are now passing on their love of football to the children of the Alpha generation. 63 percent Parents of Generation Alpha say they encourage their children to become sports fans.
This presents a significant opportunity for brand marketers seeking access to young families and diverse community audiences.
#3: Like Spotify and FC Barcelona, brands need strategies to connect with audiences everywhere, including stadiums.
Spotify’s recent deal with FC Barcelona is worth more than $320 million in initial sponsorship. Reuters, reflects more than a marriage of convenience.according to Alex NorthromSpotify’s Chief Business Officer . In addition, Spotify uses targeted advertising (possibly new brand partnerships) to attract diverse audiences around the world.
“Barça games attract huge audiences worldwide each season and we look forward to working with Barça to connect the artists with this audience,” said Norström. . “For example, we use dynamic digital displays to showcase and geo-target relevant artists to Barça’s global TV audience. No, but Indian TV viewers may see messages related to different regions.”
According to Spotify, the company experienced record viewership growth in 2022.
“Our approach to how we want to reach our earned, pitched, and external audiences and press is just as important as how we approach the editorial channels we own. It is,” he said. CJ StanleySpotify’s head of global communications, in a 2022 interview.
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