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Social media platforms have a long history of pitching ideas to each other, but as TikTok exploded in popularity, competing platforms such as Instagram, YouTube, and even Spotify began competing with TikTok’s recommended For You Page. It employs its own version of that endless scrolling video format.
Timeline
Back when the TikTok explosion was still fresh, Instagram We introduced our own version of short video content. At release he only had 15 seconds, but now the reels, which can play up to 90 seconds, work like TikTok videos and can be shared with anyone, not just the user’s followers. This is the company’s feature. Give people a chance to be creators.
Shortly after TikTok was banned in India, Youtube launched its own algorithmic video sharing feature, YouTube Shorts, domestically, allowing users to create 15-second videos with many creative tools and music options.
snapchat It launched the Spotlight feature, an algorithm-based vertical video sharing feed like TikTok (and gave creators millions of dollars to incentivize them to post viral content).
Youtube After months of beta testing in India and the US, Shorts hit billions of plays per day in a limited release before launching worldwide.
the head of Instagram “Instagram will become more and more video over time,” Adam Mosseri said in response to backlash that the app had become too much like TikTok.
As part of a series of controversial changes, the new twitter One update CEO Elon Musk has made to the platform splits users’ timelines into “Following” and “Following”.for youThe latter tab is an algorithm-based timeline that recommends tweets about topics the user has engaged with.
Spotify has announced a redesign of its homepage. Users will be able to scroll vertically through a recommended video feed for music and podcasts like TikTok.
main background
It’s nothing new for social media platforms to copy each other’s features, and TikTok is doing it too. TikTok merged with Musical.ly in 2018 after Musical.ly launched in 2014. Both have drawn many comparisons to Vine, the now-defunct social media platform Twitter acquired in 2012 and abruptly shut down four years later. More recently, TikTok launched features such as Now. It encourages users to post short videos or photos from their front and back phone cameras at random times each day to show their followers what they are up to. It’s a nearly identical clone of BeReal, and that brand revolves around the same features without video support. Instagram is also working on its own version. But pulling features from competing platforms was long before TikTok. In 2016, Instagram added the controversial Stories feature. It’s a clone of the feature that made Snapchat a worldwide success.
the main critic
Twitter and Spotify have been criticized for their new TikTok-like features in recent months. “It’s wild to see tech companies tearing apart their user interface and business model in an attempt to compete with TikTok, because they can’t do the one thing that makes TikTok work: the AI that powers it. murmured After Spotify’s announcement last week. Similarly, insider Technical Editor Kyle Wilson murmured: “Wow. It doesn’t have to be all TikTok. Twitter’s new ‘for you’ page has received similar criticism from Twitter users who feel it’s an unnecessary and confusing update. “The Twitter for you page is really good because it only gives me the exact opposite of what I want to see,” said one user murmuredKylie Jenner and Kim Kardashian also spoke out against Instagram’s July 2022 pivot to videos, sharing a post titled “Return Instagram to Instagram” and urging the platform to stop trying to be like TikTok. urged toChrissy Teigen murmured In response to Mosseri’s statement that Instagram would continue to pivot to video content, Mosseri replied, “We don’t want to make videos[laughs].”
big number
Billion. This is the number of active monthly users that TikTok surpassed in his September 2021. We’re still behind competitors like Facebook, Instagram, and YouTube, but we’ve reached 1 billion people faster than any of them.
tangent
TikTok fears more than competition from other social media platforms. Some lawmakers on both sides of the aisle are pushing for a TikTok ban in the US, citing national security and privacy concerns for the Chinese-owned platform.
References
Spotify’s New Design Is Part TikTok, Part Instagram, Part YouTube (The Verge)
The Internet Isn’t Happy With Spotify’s New Design (Mashable)
All social media giants are becoming the same (Wired)
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