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Esther Perel, psychotherapist and best-selling author, is on the move with her podcast Where should I start? After 3 years at Spotify, he has joined the ranks of Vox Media. From this summer Where should I start? will step up production and become a weekly “always on” show.
The show debuted as an Audible original in 2017 before moving to Spotify. Each episode features a real-life, anonymous pair in a one-off therapy session, offering an intimate, personal, and complex analysis of modern relationships.
Vox Media will be responsible for sales, marketing and distribution, while Magnificent Noise will continue to produce the podcast. As part of the new distribution, subscribers will be able to take advantage of special bonus content via his Apple Podcasts.
“When I started Where should I start?“For the first time, I opened up the four walls of my office to launch a global public health campaign, especially for relationships,” Perel commented. We’ve been diligently looking for creative partners to reach a larger audience, and we’re super excited to be working with Vox Media to bring new episodes to our listeners every week. There may be some surprises.”
Perel is exploring potential collaborations and live events with other Vox Media brands, including: new york magazine and The Cut.
“Esther brings a unique combination of talents to the podcast space. helps improve relationships,” said Vox’s Ray Chao. Senior Vice President and General Manager of Audio and Digital Video at Media. “She empowers us all to understand and navigate what it means to be human. am excited about.”
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