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June 5, 2023 at 11:18 AM ET
Can Apple succeed in VR where others struggle?
From CNN’s Samantha Kelly
A person uses a virtual reality headset on a Meta Stand during the 9th Americas Summit on June 8, 2022 in Los Angeles, California.
Mike Blake/Reuters/Files
Even for Apple, which has a great track record with hardware,, The decision to launch a VR/AR headset is never a sure thing.
The company is reportedly considering pricing the device at $3,000. That’s much higher than most of its own products, and it’s testing potential buyers amid lingering uncertainty in the global economy, the company said.
Facebook’s parent company Meta, which dominated the nascent VR market, is under pressure from investors for losing billions on its VR products and efforts to build a virtual world called the Metaverse. . The Wall Street Journal reported last year that Meta’s VR social app Horizon Worlds had just 200,000 active users.
Other headsets and smart glasses have struggled for years. Google recently stopped selling Glass, ten years after it was first announced. And Snapchat’s parent company has put a lot of effort into developing smart sunglasses after writing down nearly $40 million in early days due to product overstock.
In fact, in the last few years, when Apple was rumored to be working on this product, the tech community has shifted its focus from VR to another topical technology: artificial intelligence.
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