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Spotify’s African music flagship playlist has been revamped, opening a new chapter as the platform’s premier destination for African music.
With over one million followers on the platform, the playlist has become one of the leading vehicles for African music to reach new audiences in the streaming era. By helping listeners discover new and future African hits, they also connected fans of African music by sharing their love for these iconic sounds.
Spotify’s ‘African Heat’ playlist is awesome
African Heat sheds light and examines some of the continent’s most important songs. Since 2018, this playlist has helped usher in blockbusters like:
- Love Nwantiti by Ckay
- Wizkid Essence
- DBN Gogo’s Love and Loyalty and more.
Data from Spotify shows which African Heat artists are the most popular and where they find their audience over the past 90 days. Here are the top 5 artists to perform at African Heat in the last 90 days:
- dawn
- Ira Starr
- Omar Ray
- Fireboy DML
- burna boy
top 5 countries
- united states of america
- England
- Nigeria
- France
- Kenya
Change to African Heat
The new version of African Heat will focus on exposure to the African community of creators and listeners. To express the image of Playlist as a vehicle, the Playlist rebrand drew its direction from public transport across Africa. Especially iconic vehicles such as Toro Toro, Danfo and Matu.
The playlist further evokes images of vehicles and takes on new visual identities. Plans are underway to update the familiar cover as well. The playlist name design features borders inspired by registration numbers, speedometer dials, and gradients that reflect heat in different shapes.
The campaign will feature voices and conversations with African artists, as well as live elements to bring the new African Heat to life and captivate listeners.
To connect with the premier streaming hub of African music and culture, visit the all-new African Heat playlist on Spotify.
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