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Music streaming giant Spotify recently shared how it measures the return on investment (ROI) of Backstage, an open platform for building developer portals.
Following the news that Toyota North America saved $10 million on its Backstage implementation, Spotify outlined a methodology for measuring Backstage success in a previous blog post and decided to measure success by three metrics: Emphasis.
- developer productivity – Percentage of work completed compared to effort and time spent
- development efficiency – The time, computer power, and personnel resources required to generate a unit of production
- Developer Effectiveness – A qualitative view of the individuals writing code within the organization
Many other metrics too, such as the time it took the new starter to merge the 10th pull request, and many proxy metrics such as plugin contribution, search success rate, clickthrough rate, context switch reduction, etc. will be used.
The company also measures Backstage’s ROI through engagement metrics such as unique users, frequency of visits, and time spent on the platform. Additionally, through his Backstage plugin, Pulse, the company conducts regular surveys to measure employee satisfaction and gather feedback on the features and functionality of the platform.
This study found that Backstage usage translates directly into quantifiable impact. A frequent Backstage user was 2.3 times more active on his GitHub and deployed twice as often, and these changes resulted in a 17% reduction in time to go live. This meant potentially saving his three full-time employees on a team of ten developers, saving the organization time and resources.
Additionally, changes deployed by Backstage users are more likely to stay in production three times longer, suggesting that using Backstage contributes to improved code quality.
Spotify’s effort to measure Backstage effectiveness also highlights the value of data-driven decision-making in the workplace. By collecting and analyzing engagement metrics and employee feedback, companies can make informed decisions about how to improve their communication and collaboration tools, ultimately improving employee engagement and Increase your productivity.
The overall conclusion of this report is that more frequent Backstage users deploy the software more often and in less time, resulting in higher productivity and longer employee retention.
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