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One of the latest music trends on TikTok is speeding up popular songs. And now, fans demand that artists live up to their expectations of speed sound.
In one recent controversy, Grammy-winning artist Kim Petras faced backlash from fans after teasing her new song “Alone” with Nicki Minaj. After she revealed part of the track featuring a slower beat, some fans revolted.
“Mom, change the beat,” said one commenter. “Wait, I was going to throw in this summer instead of chilling out,” said another. Hundreds of fans commented that they wanted the fast-paced song.
Requests from Petras fans are just a small part of the song boom fueled by the app.
According to a TikTok spokesperson, TikTok has seen an increase in the number of songs that have been “speeded up” in the last year.
The hashtag #spedupsounds has reached 14.8 billion views and hundreds of TikTok accounts have gained millions of followers by speeding up their own songs and posting them on TikTok.
Artists and labels are now leaning into this trend by releasing their own sped-up remixes of their songs.
According to a TikTok spokesperson, remixes often see more engagement than the original. For example, R&B star Miguel released his official speedup his version of his 2010 single “Sure Thing” in January. It went viral on his TikTok and landed him at number 15 on the Billboard Top 20 more than a decade after its release. .
London-based dance-pop producer duo Bad Friends have released their own version of Petras’ “Alone,” just hours after the backlash began to mount over the slow beat of a recently released snippet. The duo posted it on TikTok and immediately saw an influx of views and comments. said that he arrived at the version of the song. Tate and Shaw knew people wanted to know how Minaj’s verses sounded in samples, so his AI voice splitter website that allows users to separate vocals from songs. , said Tate. They took a verse from Minaj’s 2012 song “Whip It” and added it to their version of “Alone.”
“There’s always value in changing the tempo or pitch of a song,” Tate said. “People love to mix different songs, even if they’ve heard the original.”
“I think from a musician’s point of view, if you speed up the songs and raise the pitch, you can hear them from a different perspective and get a different feeling,” Tate said.
Music producer xxtristanxo has 3.5 million followers on TikTok and 5.4 million monthly listeners on Spotify, creating fast versions of songs and mashups, some of which are on Spotify. Over 20 million streams recorded. The 21-year-old musician from Raleigh, North Carolina has signed multiple deals with big-name artists and their records his label to officially release fast versions of their songs. In February, xxtristanxo released his official remix of “Die for You” with The Weeknd through record labels XO and Republic Records. It has over 8 million streams on Spotify.
“I think people like hearing their favorite songs in different contexts,” said xxtristanxo. “If you go to a club, you will go hear a remix. If you go to a concert, you will hear a live version or something else. is the way to do it.”
The sped-up sound’s musical roots go back to the mid-2000s when it began as a subgenre called nightcore. Nightcore has amassed a cult following since his around 2008. The musician began posting sped-up remixes on his YouTube, often mixing them with anime visuals to increase engagement. These tracks are no longer colloquially known as nightcore, they are no longer a subgenre but a full-blown trend.
The new prevalence of sped-up sound could signal a new conception of content creation among younger generations, says a UK-based music industry analyst and entertainment trends researcher. said Tatiana Cirisano, a consultant at research firm MiDIA Research.
“TikTok is one of the first mainstream apps to encourage users to put their own interpretations on their favorite songs. “I’m interested in,” she said.
The Bad Friends remix is just one example of how TikTok users put their own spin on what they love.
“Tiktok has flipped the equation on who makes the music decisions, and sped up songs are just one part of it,” said Cirisano. The platform “makes the songs more memorable and sometimes almost funny”.
Speeded-up songs are also part of a larger trend of speeding up media to fit as much content as possible in less time, such as podcasts and YouTube videos, said Gloria, a professor at the University of California, Irvine. Mark said. She has studied attention span for over 20 years.
With some platforms now offering users the option to speed up their media, Mark said, there’s a new way of thinking about giving individuals more autonomy to tune their media to their preferred speed. increase.
“People can figure things out at a faster rate. Because they can understand it, they do it. Because there’s a culture of trying to do things, and we’re doing it by speeding up the media,” Mark said.
DJ Jovynn, who has 10.4 million followers on TikTok for posting sped-up remixes, says one reason sped-up songs became so popular is a shorter attention span. increase.
“Because TikTok is a fast-paced app, the audience spends less time there. The only way to keep listeners on the best part of a song is to increase the BPM. [beats per minute] of the truck,” she said.
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