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Illustrated by Gabriella Turrisi/Axios
Compromise between Disney and Florida Governor Ron DeSantis shows no signs of abating.
Important reasons: of The highly public feud is entering a new chapter as Disney seeks to wield its power from inside the State Capitol and double down on its social value.
up to date: DeSantis threatened Disney with a new director and roadblock this week. Among them is a newly created state commission that may consider turning land around Disney World into competing amusement parks and state prisons.
- Disney executives then reportedly called on lobbyists to begin monitoring and “actively opposing” Florida legislation that could harm the company, according to a CNBC report. increase.
conspiracy: In a Bloomberg opinion piece, Beth Kowitt said, “Disputes give Disney an opportunity to show its grit and rewrite its narrative about corporate values and ethics.
- The company will host an LGBTQ workplace summit in the fall, and also announced a “Pride Night” event in June to celebrate the LGBTQ community.
Flashback: A major turning point in the feud came when Disney publicly denounced Florida’s Parent’s Rights in Education Bill.
Be smart: “Disney could very well stand up for what it’s worth. But if you want to take a more cynical look, this clearly lost its chance to play nice with the DeSantis crowd, so it’s a progressive It’s also a smart strategy for a company reorganizing for a greater cause,” Kowitt wrote.
- Disney did not respond to a request for comment.
Big picture: Disney is a political and economic force in central Florida, points out Axios’ Zach Basu.
- According to a 2019 study, Orlando’s tourism industry generates $75.2 billion in annual economic impact, 463,000 jobs and $5.8 billion in state tax revenue.
What to see: How other companies uphold its values. One of his presidential candidates, his Vivek Ramaswamy, has already dragged a strong brand into political and cultural debates, and DeSantis is also expected to run.
Deeper
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