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Spotify enters the spirit of cricket
“Cricket is thriving in Pakistan. Spotify launched a cricket marketing campaign to highlight the nation’s love of the game by delving into data* on popular shows. cricket fever playlist,”share Tarha Hashim, Pakistan, Sri Lanka and Bangladesh Marketing Manager. The curated collection has seen a staggering 611% increase in streams since the start of this year’s Pakistan Super League 08 (PSL). Among other trends, I’ve noticed:
Honor local artists at Pakka Hit Hai
of pakka hit high playlist is the Spotify destination for Pakistan’s top hits. “This playlist was first released in his 2022 and has seen incredible growth and popularity since its inception. collaboration For a concert series called Pakka Hit Hai Live.first introduced show fresh discovery success Abdul Hannan Taha G, one of the highest performing artists on the playlist. Bringing the playlist to more fans through live events is one way he’s expanding that reach.
Pakistan has many talented creators. Spotify can’t wait to share their music with the world. For more stories from local artists, check out the Pakka Hit Hai playlist below.
*Streaming data from Jan 30, 2023 to Feb 28, 2023.
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