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After years of tinkering with how to incorporate live audio sharing with users, music streaming giant Spotify has announced that it will shut down one of the company’s standalone apps, Spotify Live.
Formerly known as Spotify Greenroom, the app will launch in 2021 after the company acquired Betty Labs. A number of branding experiments were made for the solo app, including renaming it to its current moniker, Spotify Live, in April 2022.
The company also started integrating some features into the main Spotify app around this time. This includes live audio conferencing and now allows independent artists to live stream their music within the app. “We believe there is a future for live fan-creator interaction in the Spotify ecosystem. However, based on our learnings, it no longer makes sense as a standalone app,” he said in a Spotify spokesperson. said the person in charge. musical allies.
However, Spotify hasn’t ruled out pursuing other means of live audio sharing. The company said it “continues to move forward to facilitate live interaction between artists and fans.”Nonetheless, the digital music service has confirmed plans to shut down Spotify Live (via tech crunch).
Despite the live audio concept showing real promise, including being backed by CEO Daniel Ek just a few years ago, Spotify has yet to effectively implement it. .
The decision to shut down Spotify Live came shortly after a handful of live audio shows ended in December 2022. This suggests that the company may be rethinking its plans to implement live audio.
Note that Spotify isn’t the only one to start shying away from live audio. Facebook parent company Meta has announced plans to shut down some audio products, such as his Soundbites audio sharing tool, in May 2022.
Source: Music Ally Via Engadget
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