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Wondery and Amazon Music have signed Sulti Bala and Hannah Maguire, the duo behind the multi-award-winning True Crime podcast, for podcast distribution and advertising sales red handThe deal will allow episodes of the internationally renowned hit show to be released ad-free one week early on Amazon Music and Wondery+ starting April 6th. RedHanded remains available on all podcast services after the one-week exclusive window.
The deal also includes weekly episodes of ShortHand, special bonus content from the team behind RedHanded, exclusively on Amazon Music and Wondery+ starting April 4th.
Affectionately known in the podcast world as “Spooky Bitches,” this critically acclaimed series with thousands of devoted followers worldwide has evolved the true crime genre. Meticulously researched, socially scrutinized and infused with British cultural flavor. Since its launch in 2017, RedHanded has investigated dozens of cases, from Jeffrey Epstein to Josef Mengele.
The deal marks the latest in a string of outstanding, binge-worthy podcast stories centered around the UK, including Stolen Hearts, Harsh Reality: The Story of Miriam Rivera, Who Killed Daphne?, British Scandal: Jeremy Thorpe, and British Scandal. Following the release. Great train robbery.
James Cator, Wondery’s Head of Commercial Europe, said: Combining a passionate fan base, exceptional storytelling and innovative advertising products, we deliver unique and impactful results for our UK advertising clients. RedHanded’s addition to the Amazon Music/Wondery Podcast Network expands the breadth and scope of podcasts it offers to listeners around the world, and further expands its audio advertising sales solution in the UK. ”
RedHanded hosts Suruthi Bala and Hannah Maguire said: Completely self-taught and starting out as a bedroom indie podcast, we are super excited to be working with podcasting powerhouse Wondery! Becoming the first European company to collaborate with Wondery and Amazon Music It’s a great opportunity for RedHanded to show the world the podcasting talent that springs up on this side of the pond!”
Wondery Chief Content Officer Marshall Lewy commented: We’ve been fans of Redhanded for a long time because their shows are both entertaining and accessible thanks to their unique style and very sharp political lens. I look forward to reaching your level. ”
RedHanded has grown from a humble indie podcast that started in the cupboard under the stairs of an East London apartment to an international chart-topping success. This team is responsible for the Sunday Times best-selling books. Sold-out UK, European and North American tours. He has won multiple industry awards, including his 2021 and his 2022 Listener’s Choice Awards at the Podcast Awards, and a nomination for Best International Podcast at his iHeartRadio Podcast Awards earlier this year.
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