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SAN FRANCISCO (AP) – Elon Musk announced on Friday that NBCUniversal’s Linda Yaccarino will become Twitter’s new CEO. Yaccarino is the head of advertising who has contributed many years to the integration and digitization of ad sales at NBCU. Her challenge now is to bring back advertisers who have fled Twitter since Musk bought the company for $44 billion last year.
Since taking ownership, Musk has laid off thousands of Twitter employees, slashed the trust and safety team responsible for keeping hate speech, harassment, and misinformation out of the site, and sacked others, In particular, he denounced mainstream media organizations, which he deemed unreliable. A “competitor” sued Twitter for advertising dollars — because it exaggerated Twitter’s problems.
Musk and Yaccarino Spar Over Content Moderation
The debate in Miami was friendly, but both participants drew a clear line in the sand. On several occasions since Musk took over the platform, Yaccarino has steered conversations around content moderation and the apparent prevalence of hate speech and extremism. She put her question in the context of whether Musk can help advertisers feel more welcome on the platform.
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At one point, Musk asked advertisers if they were willing to “influence” Twitter’s vision, explaining that advertisers would get excited about investing more money. “Product development, ad safety, content moderation—that’s influence.” “
Mask silenced her. “It’s totally cool to say that you want your ad to appear in certain places on Twitter and not others, but it’s not cool to try to say what Twitter does,” he said. . “If advertising is paid, we lose it. But free speech is paramount.”
Musk repeats: No special impact for advertisers
Yaccarino returned to the issue a few minutes later, asking Musk if he planned to revive Twitter’s “Influence Council,” a once-regular meeting with marketing executives from some of Twitter’s biggest advertisers. rice field. Mr. Musk retorted.
“I’m afraid it will cause a public backlash,” he said. “Because if the public thinks their views are being dictated by a few[marketing executives]in America, they’re probably going to be upset about that.”
Musk went on to acknowledge that feedback is important, ensuring that the general public “has a voice” while advertisers focus on the usual work of increasing sales and awareness of their brands. He suggested that a “sensible middle ground” should be sought.
impose your own tweets on Yiron
Musk didn’t miss an opportunity to pitch the assembled marketers a new plan to fix Twitter’s problem with the offensive tweets the company had. announced the day before. Musk called the policy “freedom of speech, not freedom of reach” and described it as a way to limit the visibility of hate speech and similar issues without actually deleting tweets that broke the rules. .
Yaccarino swung. “Does that apply to your tweets too?” Musk has a history of posting misinformation and occasionally offensive tweets, often early in the morning.
Musk acknowledged that, adding that tweets can also be tagged with “community notes” that provide additional context to the tweet. He added that his tweets did not receive a special boost from Twitter.
“To be more specific, can you agree not to tweet after 3am?” Yaccarino asked.
Musk replied, “I plan to tweet less after 3am.”
Copyright 2023 Associated Press. all rights reserved. You may not publish, broadcast, rewrite or redistribute this material.
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